{"id":28574,"date":"2019-03-19T06:34:35","date_gmt":"2019-03-19T13:34:35","guid":{"rendered":"https:\/\/staging.kinsta.site\/?p=38421"},"modified":"2021-11-30T19:57:38","modified_gmt":"2021-11-30T19:57:38","slug":"google-optimize","status":"publish","type":"post","link":"https:\/\/staging.kinsta.site\/se\/blog\/google-optimize\/","title":{"rendered":"Hur du A\/B-testar med Google Optimize i WordPress gratis"},"content":{"rendered":"<p>Det spelar ingen roll vilken typ av WordPress-webbplats du har, oavsett om det \u00e4r en e-handelsbutik eller affiliate-marknadsf\u00f6ringsblogg, \u00e4r det\u00a0<strong>viktigt att du aldrig slutar A\/B-testa<\/strong>!\u00a0Data-informerade beslut \u00e4r vad som kan hj\u00e4lpa till att driva din webbplats eller f\u00f6retag fram\u00e5t och ge dig ett f\u00f6rspr\u00e5ng f\u00f6re konkurrensen.\u00a0Men l\u00e5t oss vara \u00e4rliga, A\/B-testning \u00e4r inte alltid l\u00e4tt.\u00a0Eller s\u00e5 kanske du bara har skjutit p\u00e5 det.\u00a0N\u00e5v\u00e4l, idag kan vi f\u00f6rhoppningsvis \u00e4ndra det!<\/p>\n<p>Nedan dyker vi in \u200b\u200bp\u00e5 hur man g\u00f6r A\/B-testning med Google Optimize i WordPress. Det spelar ingen roll vilken typ av webbplats du har, det h\u00e4r kommer att fungera \u00f6ver hela linjen.\u00a0Och b\u00e4st av allt \u00e4r det gratis.<\/p>\n<ul>\n<li><a href=\"#what-is-ab-testing\">Vad \u00e4r A\/B-test?<\/a><\/li>\n<li><a href=\"#google-optimize\">Google Optimize<\/a><\/li>\n<li><a href=\"#setup-google-optimize\">S\u00e5 h\u00e4r konfigurerar du Google Optimize i WordPress<\/a><\/li>\n<li><a href=\"#ab-test-with-google-optimize\">S\u00e5 h\u00e4r k\u00f6r du ett A\/B-test med Google Optimize<\/a><\/li>\n<\/ul>\n\n<h2 id=\"what-is-ab-testing\">Vad \u00e4r A\/B-testning?<\/h2>\n<p>A\/B-testning, som ibland ocks\u00e5 kallas split-testning, \u00e4r ett s\u00e4tt att j\u00e4mf\u00f6ra element p\u00e5 en sida (eller n\u00e5gon typ av data) mot varandra f\u00f6r att avg\u00f6ra vilka som fungerar b\u00e4ttre vad g\u00e4ller sidvisningar, tid p\u00e5 sida, omvandlingar,\u00a0<a href=\"https:\/\/staging.kinsta.site\/se\/blog\/sa-minskar-du-avvisningsfrekvens\/\" target=\"_blank\" rel=\"noopener noreferrer\">avvisningsfrekvens<\/a>, etc. Ett par exempel \u00e4r:<\/p>\n<ul>\n<li>Testa <a href=\"https:\/\/staging.kinsta.site\/se\/blog\/rubrikanalysverktygen\/\">olika rubriker<\/a>.<\/li>\n<li>Testa en ny landningssidas inneh\u00e5ll eller sidlayouter.<\/li>\n<li>Experimentera med olika CTA-knappar i f\u00e4rg.<\/li>\n<li>Visa n\u00e5got helt annat, till exempel en CTA i en widget vs ett kontaktformul\u00e4r. Du kan sp\u00e5ra <a href=\"https:\/\/staging.kinsta.site\/se\/blog\/sa-har-anvander-du-google-analytics\/#conversions-report\">f\u00f6rs\u00e4ljningar i Google Analytics<\/a> l\u00e4ngre ner i tratten f\u00f6r att se vilka som leder till mer f\u00f6rs\u00e4ljning.<\/li>\n<\/ul>\n<p>Det finns olika typer av A\/B-test, s\u00e5som multivariat-testning, men den vanligaste metoden \u00e4r att helt enkelt skicka 50 % av din trafik till sidan A och 50 % av din trafik till sidan B. \u00c4ven k\u00e4nt som ett splittest.<\/p>\n<figure style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2015\/05\/ab-splittestning-1.png\" alt=\"A\/B splittestning\" width=\"1500\" height=\"1000\"><figcaption class=\"wp-caption-text\">A\/B splittestning<\/figcaption><\/figure>\n<p>Tanken \u00e4r att b\u00f6rja med enkla tester, till exempel att \u00e4ndra CTA-text eller knappf\u00e4rg, hitta vinnaren och kopiera detta om och om igen med nya vinnare.\u00a0N\u00e4r du g\u00f6r det b\u00f6r du b\u00f6rja se b\u00e4ttre resultat f\u00f6r vilket m\u00e5l du \u00e4n \u00e4r efter.<\/p>\n<p>Det \u00e4r ocks\u00e5 mycket viktigt att avg\u00f6ra om din <a href=\"https:\/\/staging.kinsta.site\/se\/blog\/driva-trafik-till-din-webbplats\/\">webbplats har tillr\u00e4ckligt med trafik<\/a> f\u00f6r att \u00e4ven starta A\/B-test p\u00e5 grund av urvalsstorlekar och tid.\u00a0Stephen Watts har en bra artikel som ber\u00f6r n\u00e5gra av dessa punkter, bland annat\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/why-replication-is-critical-for-web-experiments\/267889\/\" target=\"_blank\" rel=\"noopener noreferrer\">varf\u00f6r du b\u00f6r replikera dina marknadsf\u00f6ringstester<\/a>.<\/p>\n<h2 id=\"google-optimize\">Google Optimize<\/h2>\n<p>Det finns m\u00e5nga olika verktyg att v\u00e4lja mellan n\u00e4r det g\u00e4ller A\/B-testning.\u00a0Vi t\u00e4cker m\u00e5nga av dem i v\u00e5rt inl\u00e4gg om de b\u00e4sta\u00a0<a href=\"https:\/\/staging.kinsta.site\/se\/blog\/ab-testverktygen-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B-testverktygen<\/a>.<\/p>\n<p>Men om du har mycket trafik, kan flera av dem l\u00e4tt kosta dig hundratals eller tusentals dollar i m\u00e5naden.\u00a0B\u00e4ttre att spendera den budgeten p\u00e5 h\u00f6gkvalitativ hosting.\u00a0? M\u00e5nga A\/B testverktyg har ocks\u00e5 m\u00e5nga funktioner som du f\u00f6rmodligen aldrig kommer att anv\u00e4nda.<\/p>\n<p>Medan ett bra verktyg definitivt kan ge avkastning, kan det vara f\u00f6rdelaktigt att b\u00f6rja med n\u00e5got gratis f\u00f6r att b\u00f6rja l\u00e4ra dig hur A\/B-test fungerar och se vilka m\u00e5l som \u00e4r uppn\u00e5eliga f\u00f6r ditt f\u00f6retag.<\/p>\n<p><a href=\"https:\/\/optimize.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a>\u00a0\u00e4r enligt v\u00e5r \u00e5sikt ett utm\u00e4rkt verktyg att b\u00f6rja med, s\u00e4rskilt f\u00f6r att det \u00e4r gratis.\u00a0Medan det inte har ett WordPress-plugin eller direktintegration, \u00e4r det fortfarande ganska enkelt att anv\u00e4nda n\u00e4r du f\u00e5r kl\u00e4m p\u00e5 det.\u00a0En annan bonus \u00e4r att dess anslutning till Google Analytics, ett verktyg som de flesta av er antagligen anv\u00e4nder redan, \u00e4r \u00f6verl\u00e4gset b\u00e4ttre n\u00e5gra andra l\u00f6sningar.\u00a0Du kan koppla upp det till ett Google Analytics-m\u00e5l med ett enda klick.<\/p>\n<figure style=\"width: 1539px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/optimize.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-tool-1.png\" alt=\"Google Optimize\" width=\"1539\" height=\"495\"><\/a><figcaption class=\"wp-caption-text\">Google Optimize<\/figcaption><\/figure>\n<p>De har en premiumversion (<a href=\"https:\/\/marketingplatform.google.com\/about\/optimize-360\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize 360<\/a>), men du kan k\u00f6ra upp till 5 samtidiga experiment gratis.\u00a0F\u00f6r m\u00e5nga av er borde det vara mer \u00e4n tillr\u00e4ckligt, eftersom du inte vill k\u00f6ra f\u00f6r m\u00e5nga A\/B-tester samtidigt, annars kan det f\u00f6rvrida dina data.\u00a0Vi har anv\u00e4nt den kostnadsfria versionen av Optimize hos Kinsta och det fungerar bra!<\/p>\n<p>Om du \u00e4r nyfiken \u00e4r h\u00e4r en j\u00e4mf\u00f6relse nedan av den kostnadsfria versionen (Optimize) mot premiumversionen (Optimize 360).<\/p>\n<figure style=\"width: 1424px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-vs-optimize-360.jpg\" alt=\"Google Optimize vs Optimize 360\" width=\"1424\" height=\"1564\"><figcaption class=\"wp-caption-text\">Google Optimize vs Optimize 360 (Bildk\u00e4lla: <a href=\"https:\/\/support.google.com\/optimize\/answer\/7084762?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>)<\/figcaption><\/figure>\n<h2 id=\"setup-google-optimize\">S\u00e5 h\u00e4r konfigurerar du Google Optimize i WordPress<\/h2>\n<p>F\u00f6lj stegen nedan f\u00f6r att skapa ett gratis Google Optimize-konto och f\u00e5 det konfigurerat p\u00e5 din WordPress-webbplats.<\/p>\n<h3>Steg 1<\/h3>\n<p>Det f\u00f6rsta du g\u00f6r \u00e4r att g\u00e5 \u00f6ver till\u00a0<a href=\"https:\/\/optimize.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a>\u00a0och registrera dig f\u00f6r ett gratis konto genom att klicka p\u00e5 knappen &#8221;Kom ig\u00e5ng&#8221;.<\/p>\n<p><strong>Viktigt:\u00a0<\/strong>Du b\u00f6r anv\u00e4nda din Gmail eller <a href=\"https:\/\/staging.kinsta.site\/blog\/google-workspace\/\">Google Workspace<\/a>&#8211; epostadress som redan \u00e4r kopplad till ditt Google Analytics-konto.<\/p>\n<figure style=\"width: 1418px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/kom-igang-med-google-optimize.png\" alt=\"Kom ig\u00e5ng med Google Optimize\" width=\"1418\" height=\"799\"><figcaption class=\"wp-caption-text\">Kom ig\u00e5ng med Google Optimize<\/figcaption><\/figure>\n<p>F\u00f6lj sedan n\u00e4sta steg med n\u00e5gra valfria fr\u00e5gor om data\u00e5tkomst och delning.<\/p>\n<h3>Steg 2<\/h3>\n<p>D\u00e4refter m\u00e5ste du l\u00e4nka din Google Analytics-egendom.\u00a0P\u00e5 h\u00f6ger sida klickar du p\u00e5 &#8221;L\u00e4nka egendom.&#8221;<\/p>\n<figure style=\"width: 1474px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-lanka-google-analytics-egendom.png\" alt=\"Google Optimize - L\u00e4nka Google Analytics-egendom\" width=\"1474\" height=\"546\"><figcaption class=\"wp-caption-text\">Google Optimize &#8211; L\u00e4nka Google Analytics-egendom<\/figcaption><\/figure>\n<h3>Steg 3<\/h3>\n<p>Sedan borde du se din Google Analytics-egendom.\u00a0Om du har flera egendomar kopplade till din Gmail m\u00e5ste du v\u00e4lja den du vill anv\u00e4nda med Google Optimize. Klicka sedan p\u00e5 &#8221;L\u00e4nka&#8221;.<\/p>\n<figure style=\"width: 1680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/lanka-egendom-google-optimize.png\" alt=\"L\u00e4nka en egendom i Google Optimize\" width=\"1680\" height=\"922\"><figcaption class=\"wp-caption-text\">L\u00e4nka en egendom i Google Optimize<\/figcaption><\/figure>\n<h3>Steg 4<\/h3>\n<p>Klicka sedan p\u00e5 &#8221;H\u00e4mta Snippet.&#8221;<\/p>\n<figure style=\"width: 1666px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-hamta-snippet.png\" alt=\"Google Optimize h\u00e4mta snippet\" width=\"1666\" height=\"392\"><figcaption class=\"wp-caption-text\">Google Optimize h\u00e4mta snippet<\/figcaption><\/figure>\n<h3>Steg 5<\/h3>\n<p>Nu \u00e4r det dags att \u00e4ndra din Google Analytics-kod med ditt Google Optimize container-ID.\u00a0Det finns n\u00e5gra viktiga saker att n\u00e4mna h\u00e4r:<\/p>\n<ul>\n<li>Om du f\u00f6r n\u00e4rvarande har Google Analytics installerad p\u00e5 din webbplats\u00a0<strong>m\u00e5ste den vara i sidhuvudet p\u00e5 din webbplats<\/strong>, f\u00f6re\u00a0<code>&lt;\/head&gt;<\/code>taggen.\u00a0Normalt placerar du den i sidfoten, men i det h\u00e4r fallet kommer du att se en m\u00e4rkbar vit blixt vid sidladdning om du inte k\u00f6r skriptet i rubriken.\u00a0Detta beror p\u00e5 att manuset m\u00e5ste startas direkt n\u00e4r DOM laddas.\u00a0Om du anv\u00e4nder ett WordPress-plugin har de flesta m\u00f6jlighet att v\u00e4lja sidhuvud eller sidfot f\u00f6r skriptet.<\/li>\n<li>Optimize-snippet kommer att se ut s\u00e5 h\u00e4r: <code>ga('require', 'GTM-XXXXXXX');<\/code> vilket inneh\u00e5ller ditt optimize container-ID.\u00a0Allt du beh\u00f6ver g\u00f6ra \u00e4r att \u00e4ndra ditt aktuella Google Analytics-skript f\u00f6r att inkludera detta, l\u00e4gg inte till hela skriptet igen.<\/li>\n<\/ul>\n<figure style=\"width: 1502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/implementera-optimize-kod.jpg\" alt=\"Implementera Optimize-kod\" width=\"1502\" height=\"1203\"><figcaption class=\"wp-caption-text\">Implementera Optimize-kod<\/figcaption><\/figure>\n<p>Om du har installerat ditt Google Analytics-sp\u00e5rningsskript manuellt, beh\u00f6ver du bara l\u00e4gga till det, som i det exempel som de tillhandah\u00e5ller.\u00a0Men om du f\u00f6r n\u00e4rvarande anv\u00e4nder ett <a href=\"https:\/\/staging.kinsta.site\/se\/blog\/google-analytics-wordpress\/\">WordPress-plugin f\u00f6r att l\u00e4gga till Google Analytics<\/a> p\u00e5 din webbplats kan du beh\u00f6va \u00e4ndra n\u00e5gra saker.<\/p>\n<p>Du b\u00f6r f\u00f6rst kontrollera om ditt Google Analytics WordPress-plugin redan st\u00f6der Google Optimize eller l\u00e4gga till anpassad kod.\u00a0H\u00e4r \u00e4r n\u00e5gra WordPress-plugins som redan st\u00f6djer Google Optimize eller l\u00e5ter dig l\u00e4gga till koden i deras plugin-inst\u00e4llningar:<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics-panel f\u00f6r WP<\/a>: Under integration i plugin-inst\u00e4llningarna har det ett alternativ att l\u00e4gga till ditt Optimize container-ID.<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">GA Google Analytics<\/a>: Har ett alternativ i inst\u00e4llningarna f\u00f6r plugin-programmet f\u00f6r att l\u00e4gga till Optimize-koden.<\/li>\n<\/ul>\n<p>Obs! Om du anv\u00e4nder Google Tag Manager f\u00f6r att distribuera Google Analytics kan du fortfarande <a href=\"https:\/\/support.google.com\/optimize\/answer\/6314801\" target=\"_blank\" rel=\"noopener noreferrer\">installera Optimizer<\/a>, men det kan ha ytterligare latens och Google rekommenderar inte heller detta.\u00a0P\u00e5 grund av hur skriptet fungerar n\u00e4r det g\u00e4ller prestanda rekommenderar de att anv\u00e4nda Optimize direkt p\u00e5 sidan (vilket \u00e4r vad de flesta WordPress-plugins g\u00f6r).<\/p>\n<p>Nedan f\u00f6ljer ett exempel med Google Analytics-panel f\u00f6r WP-pluginet.\u00a0Under fliken Integration kan du \u201daktivera Optimize-sp\u00e5rning och ange ditt Container-ID.<\/p>\n<figure style=\"width: 1531px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/aktivera-google-optimize-analytics-plugin.png\" alt=\"Aktivera Google Optimize i Analytics-plugin\" width=\"1531\" height=\"947\"><figcaption class=\"wp-caption-text\">Aktivera Google Optimize i Analytics-plugin<\/figcaption><\/figure>\n<p>N\u00e4r du har koden p\u00e5 plats klickar du p\u00e5 &#8221;N\u00e4sta&#8221; tillbaka i guiden Google Optimize.<\/p>\n<h3>Steg 6<\/h3>\n<p>N\u00e4r Google Optimize f\u00f6rst lanserades hade det vissa prestationsproblem och de skapade ett sidg\u00f6mnings-snippet f\u00f6r att minska sidans flimmer vid sidladdning. Om du l\u00e4gger till sidg\u00f6mnings-snippet m\u00e5ste du l\u00e4gga till ytterligare kod direkt f\u00f6re Analytics-sp\u00e5rningskoden.<\/p>\n<p>Vi har emellertid nyligen funnit att detta\u00a0<strong>inte l\u00e4ngre \u00e4r n\u00f6dv\u00e4ndigt<\/strong>.\u00a0Om din webbplats redan \u00e4r ganska snabb, borde du inte ha n\u00e5gra problem.\u00a0Vi anv\u00e4nder inte l\u00e4ngre sidg\u00f6mnings-snippet och k\u00f6r test hela tiden.<\/p>\n<p>Men eftersom varje webbplats \u00e4r annorlunda, om du st\u00f6ter p\u00e5 problem, kan du beh\u00f6va ytterligare \u00e4ndra ditt Analytics-skript med\u00a0<a href=\"https:\/\/support.google.com\/optimize\/answer\/6262084#step-2\" target=\"_blank\" rel=\"noopener noreferrer\">sidg\u00f6mnings-snippetkoden<\/a>.\u00a0Du kan ocks\u00e5 \u00e4ndra\u00a0<code>async-hide<\/code>-tiden, vilken som standard \u00e4r inst\u00e4lld p\u00e5 4000 ms.\u00a0N\u00e5gra plugins, som det ovanst\u00e5ende, har ocks\u00e5 l\u00e4tta v\u00e4xlar f\u00f6r att m\u00f6jligg\u00f6ra sidg\u00f6mnings-st\u00f6d.<\/p>\n<figure style=\"width: 1581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/minimize-sidflimmer.jpg\" alt=\"Minimera sidflimmer\" width=\"1581\" height=\"1270\"><figcaption class=\"wp-caption-text\">Minimera sidflimmer<\/figcaption><\/figure>\n<p>Klicka p\u00e5 &#8221;Klar&#8221; och din WordPress-webbplats ska vara reda att k\u00f6ras.<\/p>\n<h2 id=\"ab-test-with-google-optimize\">S\u00e5 h\u00e4r k\u00f6r du ett A\/B-test med Google Optimize<\/h2>\n<p>Nu f\u00f6r den roliga delen, skapa ditt allra f\u00f6rsta A\/B-test i Google Optimize.<\/p>\n<h3>Steg 1<\/h3>\n<p>P\u00e5 Google Optimize-panelen klickar du p\u00e5 &#8221;S\u00e4tt ig\u00e5ng&#8221; f\u00f6r att skapa ett nytt A\/B-test eller vad de kallar en upplevelse.<\/p>\n<figure style=\"width: 1560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/skapa-upplevelse-google-optimize.png\" alt=\"Skapa upplevelse A\/B-test i Google Optimize\" width=\"1560\" height=\"977\"><figcaption class=\"wp-caption-text\">Skapa upplevelse A\/B-test i Google Optimize<\/figcaption><\/figure>\n<h3>Steg 2<\/h3>\n<p>I det h\u00e4r f\u00f6ljande exemplet kommer vi att g\u00f6ra ett enkelt A\/B-test f\u00f6r CTA-knappsf\u00e4rgen s\u00e5 att du enkelt kan se hur det fungerar.\u00a0Kom ih\u00e5g att i princip alla HTML- eller CSS-element p\u00e5 din WordPress-webbplats kan \u00e4ndras i Google Optimize.<\/p>\n<p>S\u00e5 vi v\u00e4ljer ett namn f\u00f6r v\u00e5rt test och anger webbadressen d\u00e4r vi vill redigera koden f\u00f6r upplevelsen.\u00a0I det h\u00e4r exemplet vill vi \u00e4ndra knappf\u00e4rgen p\u00e5 en CTA-knapp f\u00f6r att se vilken som driver mer trafik till v\u00e5r kontaktsida.\u00a0Vi v\u00e4ljer ocks\u00e5 A\/B-test f\u00f6r typ av erfarenhet.\u00a0Klicka sedan p\u00e5 &#8221;Skapa&#8221;.<\/p>\n<figure style=\"width: 1520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-skapa-ab-test-1.png\" alt=\"Google Optimize skapa A\/B-test\" width=\"1520\" height=\"1462\"><figcaption class=\"wp-caption-text\">Google Optimize skapa A\/B-test<\/figcaption><\/figure>\n<p>Som du kan se st\u00f6der Google Optimize ocks\u00e5 andra typer av experiment ut\u00f6ver A\/B-test som du kanske vill utforska:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/7012154#multivariate-tests\" target=\"_blank\" rel=\"noopener noreferrer\">Multivariat-test<\/a>: Testa varianter med tv\u00e5 eller flera olika sektioner.<\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/6361119\" target=\"_blank\" rel=\"noopener noreferrer\">Omdirigeringstest<\/a>: Testar separata webbsidor identifierade av olika webbadresser eller s\u00f6kv\u00e4gar.<\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/9112930\" target=\"_blank\" rel=\"noopener noreferrer\">Anpassning<\/a>: Anpassa din sida f\u00f6r riktade bes\u00f6kare.<\/li>\n<\/ul>\n<h3>Steg 3<\/h3>\n<p>Som standard kommer Google Optimize att anv\u00e4nda redigeringssidan du valde ovan f\u00f6r experimentet som den ursprungliga varianten.\u00a0Du m\u00e5ste d\u00e5 skapa en andra variant.\u00a0Klicka p\u00e5 &#8221;Skapa Variant.&#8221;<\/p>\n<figure style=\"width: 1608px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-skapa-variant-1.png\" alt=\"Google Optimize skapa en variant\" width=\"1608\" height=\"852\"><figcaption class=\"wp-caption-text\">Google Optimize skapa en variant<\/figcaption><\/figure>\n<h3>Steg 4<\/h3>\n<p>Ge din variant ett namn, n\u00e5got som du l\u00e4tt kan k\u00e4nna igen senare.\u00a0Eftersom vi testar en annan knappf\u00e4rg, kallar vi v\u00e5r f\u00f6r R\u00f6d Knapp.\u00a0Klicka sedan p\u00e5 &#8221;Klar&#8221;.<\/p>\n<figure style=\"width: 1526px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-namnvariant-1.png\" alt=\"Google Optimize namnvariant\" width=\"1526\" height=\"460\"><figcaption class=\"wp-caption-text\">Google Optimize namnvariant<\/figcaption><\/figure>\n<h3>Steg 5<\/h3>\n<p>Du m\u00e5ste sedan \u00e4ndra din variant, eftersom det som standard skapas en kopia av ditt original.\u00a0Klicka p\u00e5 &#8221;0 \u00e4ndringar&#8221; i r\u00f6tt.<\/p>\n<figure style=\"width: 1599px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-andra-variant.png\" alt=\"Google Optimize \u00e4ndra variant\" width=\"1599\" height=\"965\"><figcaption class=\"wp-caption-text\">Google Optimize \u00e4ndra variant<\/figcaption><\/figure>\n<h3>Steg 6<\/h3>\n<p>Du kommer f\u00f6rmodligen att se en varning om att anv\u00e4nda ett Google Chrome-till\u00e4gg.\u00a0F\u00f6r b\u00e4sta m\u00f6jliga redigerings och f\u00f6rhandsgranskningsm\u00f6jligheter kan du installera det kostnadsfria\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-optimize\/bhdplaindhdkiflmbfbciehdccfhegci\" target=\"_blank\" rel=\"noopener noreferrer\">Google Chrome Optimize-till\u00e4gget<\/a>.<\/p>\n<p>Du kommer d\u00e5 att se redigeraren f\u00f6r Google Optimize.\u00a0Den \u00e4r ganska kraftfull!\u00a0Du kan bokstavligen \u00e4ndra vad som helst p\u00e5 en sida.<\/p>\n<figure style=\"width: 1601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-redigerare.png\" alt=\"Google Optimize Redigerare\" width=\"1601\" height=\"1229\"><figcaption class=\"wp-caption-text\">Google Optimize Redigerare<\/figcaption><\/figure>\n<p>I v\u00e5rt exempel testar vi resultaten av klick till v\u00e5r kontaktsida med tv\u00e5 olika f\u00e4rger p\u00e5 en knapp, bl\u00e5tt och r\u00f6tt.\u00a0Om du \u00e4r nyfiken anv\u00e4nder vi helt enkelt\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/shortcodes-ultimate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shortcodes Ultimate plugin<\/a>\u00a0f\u00f6r knappen.<\/p>\n<p>S\u00e5 f\u00f6rst vill vi \u00e4ndra knappens f\u00e4rg.\u00a0F\u00f6r att g\u00f6ra det kan du helt enkelt klicka p\u00e5 n\u00e5got element, i det h\u00e4r fallet, knappen och redigera CSS-egenskaperna f\u00f6r den.\u00a0De har \u00e4ven en f\u00e4rgv\u00e4ljare.\u00a0Du kan redigera CSS eller HTML direkt om du f\u00f6redrar det.<\/p>\n<figure style=\"width: 1583px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/andra-knappfarg-google-optimize.png\" alt=\"\u00c4ndra knappf\u00e4rg i Google Optimize\" width=\"1583\" height=\"760\"><figcaption class=\"wp-caption-text\">\u00c4ndra knappf\u00e4rg i Google Optimize<\/figcaption><\/figure>\n<p>Det andra vi \u00e4ndrar \u00e4r URL-adressen till knappen.<\/p>\n<ul>\n<li>Originalknappen \u00e4r l\u00e4nkad till \u00a0<code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>blue<\/strong><\/code>.<\/li>\n<li>Variationsknappen pekar p\u00e5\u00a0<code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>red<\/strong><\/code>.<\/li>\n<\/ul>\n<figure style=\"width: 1435px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/andra-knapp-url.png\" alt=\"\u00c4ndra knapp-URL\" width=\"1435\" height=\"930\"><figcaption class=\"wp-caption-text\">\u00c4ndra knapp-URL<\/figcaption><\/figure>\n<p>Varf\u00f6r gjorde vi det h\u00e4r?\u00a0I Google Analytics kan du n\u00e4r som helst bl\u00e4ddra f\u00f6r att se hur m\u00e5nga sidvisningar som registrerades baserat p\u00e5 vilken knapptyp.\u00a0Du b\u00f6r\u00a0<strong>aldrig anv\u00e4nda UTM-parametrar p\u00e5 din interna webbplats<\/strong>, men att l\u00e4gga till n\u00e5got som vi gjorde ovan till webbadressen \u00e4r okej.\u00a0Detta ger dig helt enkelt extra data du kan bl\u00e4ddra igenom n\u00e4r som helst.<\/p>\n<p>N\u00e4r du har gjort redigeringen kan du klicka p\u00e5 &#8221;Spara \u00e4ndringar&#8221; och &#8221;Klar&#8221; l\u00e4ngst upp till h\u00f6ger.\u00a0Du kan sedan klicka p\u00e5 &#8221;F\u00f6rhandsgranska&#8221; f\u00f6r att se hur det ser ut.<\/p>\n<figure style=\"width: 1581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-webbforhandsgranskning.png\" alt=\"Google Optimize webbf\u00f6rhandsgranskning\" width=\"1581\" height=\"1182\"><figcaption class=\"wp-caption-text\">Google Optimize webbf\u00f6rhandsgranskning<\/figcaption><\/figure>\n<p>Nedan \u00e4r hur v\u00e5rt test \u00e4r uppr\u00e4ttat.\u00a0Kom ih\u00e5g att allt \u00e4ndrades med hj\u00e4lp av Google Optimize Editor, inte i WordPress.<\/p>\n<h4>A\/B-originalvariant<\/h4>\n<p>I v\u00e5r ursprungliga variant har vi en\u00a0<strong>bl\u00e5 knapp<\/strong>\u00a0som 50 % av trafiken kommer att g\u00e5 till.\u00a0Knappl\u00e4nken pekar till v\u00e5rt kontaktformul\u00e4r: <code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>blue<\/strong><\/code><\/p>\n<figure style=\"width: 1519px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/ab-test-originalvarianten.png\" alt=\"A\/B test originalvarianten\" width=\"1519\" height=\"1083\"><figcaption class=\"wp-caption-text\">A\/B-test originalvarianten<\/figcaption><\/figure>\n<h4>A\/B R\u00f6d knapp-variant<\/h4>\n<p>I v\u00e5r andra variant har vi en\u00a0<strong>r\u00f6d knapp<\/strong>\u00a0som 50 % av trafiken kommer att g\u00e5 till.\u00a0Knapp l\u00e4nken pekar till v\u00e5rt kontaktformul\u00e4r: <code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>red<\/strong><\/code><\/p>\n<div class=\"mceTemp\"><\/div>\n<figure style=\"width: 1522px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/ab-testvariant-3.png\" alt=\"A\/B-testvariant 1\" width=\"1522\" height=\"1082\"><figcaption class=\"wp-caption-text\">A\/B-testvariant 1<\/figcaption><\/figure>\n<h3>Steg 7<\/h3>\n<p>N\u00e4sta steg \u00e4r att l\u00e4gga till ett m\u00e5l.\u00a0Detta \u00e4r m\u00e5let eller vad du vill testa.\u00a0Som standard \u00e4r m\u00e5let inst\u00e4llt p\u00e5 50 % trafikdelning, s\u00e5 du kan l\u00e4mna det som det \u00e4r.\u00a0Du kommer att vilja ge ditt m\u00e5l en kort beskrivning s\u00e5 att du enkelt kan se varf\u00f6r du lagt till den senare.\u00a0Kom ih\u00e5g att du kanske k\u00f6r test i flera m\u00e5nader, s\u00e5 var noga med att l\u00e4gga till n\u00e5got som du kan k\u00e4nna igen vid ett senare tillf\u00e4lle.\u00a0Klicka sedan p\u00e5 &#8221;L\u00e4gg till experimentm\u00e5l&#8221;.<\/p>\n<figure style=\"width: 1570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-experimentmal.png\" alt=\"Google Optimize experimentm\u00e5l\" width=\"1570\" height=\"603\"><figcaption class=\"wp-caption-text\">Google Optimize experimentm\u00e5l<\/figcaption><\/figure>\n<h3>Steg 8<\/h3>\n<p>Om du redan anv\u00e4nder m\u00e5l och h\u00e4ndelser i Google Analytics eller sp\u00e5rning av e-handel ser du dem listade h\u00e4r.\u00a0Det h\u00e4r \u00e4r en av de riktigt coola sakerna med den direkta Google Analytics-integrationen med Optimize.\u00a0De flesta av er har f\u00f6rmodligen redan konverteringsm\u00e5l, kontaktformul\u00e4rsm\u00e5l etc. konfigurerat som du enkelt kan knyta till ditt experiment.\u00a0Men f\u00f6r det h\u00e4r exemplet kommer vi att skapa ett anpassat m\u00e5l.<\/p>\n<figure style=\"width: 1612px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-anpassat-mal.png\" alt=\"Google Optimize anpassat m\u00e5l\" width=\"1612\" height=\"487\"><figcaption class=\"wp-caption-text\">Google Optimize anpassat m\u00e5l<\/figcaption><\/figure>\n<h3>Steg 9<\/h3>\n<p>Vi anv\u00e4nder sidvisningar som m\u00e5l-typ och v\u00e4ljer n\u00e5got som b\u00f6rjar med v\u00e5r kontakta oss sida:\u00a0<code>\/contact-us\/button-test<\/code>.<\/p>\n<figure style=\"width: 1830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/anpassat-mal-google-optimize.png\" alt=\"Anpassat m\u00e5l i Google Optimize\" width=\"1830\" height=\"1706\"><figcaption class=\"wp-caption-text\">Anpassat m\u00e5l i Google Optimize<\/figcaption><\/figure>\n<p>Om du har e-handelssp\u00e5rning inr\u00e4ttad i Google Analytics kan du ocks\u00e5 l\u00e4gga till ytterligare m\u00e5l f\u00f6r saker som transaktioner och int\u00e4kter.\u00a0<strong>Det \u00e4r h\u00e4r det blir riktigt kraftfullt<\/strong>!\u00a0Du kan till exempel se hur mycket int\u00e4kter en viss f\u00e4rgknapp genererar. Fr\u00e5n klicket, hela v\u00e4gen ner till f\u00f6rs\u00e4ljningen.<\/p>\n<figure style=\"width: 1590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-mal-e-handel-e1546582867635-1.png\" alt=\"Google Optimize m\u00e5l - e-handel\" width=\"1590\" height=\"417\"><figcaption class=\"wp-caption-text\">Google Optimize m\u00e5l &#8211; e-handel<\/figcaption><\/figure>\n<h3>Steg 10<\/h3>\n<p>Och sist men inte minst, n\u00e4r du v\u00e4l har sparat allt, kan du klicka p\u00e5 &#8221;Starta Experiment&#8221;. D\u00e5 startar du direkt delad testning av trafiken p\u00e5 den plats du angav i experimentet.\u00a0Du kan ocks\u00e5 enkelt skapa experiment p\u00e5 platsen med inriktningsalternativen.<\/p>\n<figure style=\"width: 1565px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-starta-experiment.png\" alt=\"Google Optimize starta experiment\" width=\"1565\" height=\"567\"><figcaption class=\"wp-caption-text\">Google Optimize starta experiment<\/figcaption><\/figure>\n<p>Du kan sedan luta dig tillbaka och l\u00e5ta Google Optimize g\u00f6ra sin grej.\u00a0Vanligtvis tar det en vecka eller tv\u00e5.\u00a0Det kommer automatiskt att analysera vinnaren \u00e5t dig.\u00a0Du kan d\u00e5 se vilken variant som gav de b\u00e4sta resultaten.\u00a0H\u00e4r \u00e4r ett exempel p\u00e5 en rapport nedan.<\/p>\n<figure style=\"width: 1686px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/se\/wp-content\/uploads\/sites\/9\/2019\/01\/google-optimize-rapportering.png\" alt=\"Google Optimize-rapportering\" width=\"1686\" height=\"1385\"><figcaption class=\"wp-caption-text\">Google Optimize-rapportering<\/figcaption><\/figure>\n<h2>Sammanfattning<\/h2>\n<p>N\u00e4r det g\u00e4ller marknadsf\u00f6ring, \u00e4r desto f\u00e4rre antaganden desto b\u00e4ttre.\u00a0Du kommer alltid hitta vinnare som du ursprungligen trodde skulle fungera v\u00e4rst och vice versa.<\/p>\n<p>F\u00f6r att vara ett gratisverktyg har Google Optimize en hel del funktionalitet!\u00a0Du kan \u00e4ndra knappar, <a href=\"https:\/\/staging.kinsta.site\/se\/blog\/wordpress-widgetar\/\">widgets<\/a>, n\u00e4stan allt du kan t\u00e4nka dig.\u00a0Sedan kan du enkelt \u00f6vervaka resultaten f\u00f6r att se vilket som fungerar b\u00e4ttre.\u00a0Sp\u00e5ra sidvisningar, transaktionsdata och till och med int\u00e4kter som genereras av en enda f\u00e4rg\u00e4ndring.\u00a0Ju mer du leker med det desto mer inser du varf\u00f6r\u00a0<strong>du aldrig ska sluta A\/B-testa<\/strong>.\u00a0Hitta vinnaren, testa sedan igen.<\/p>\n<p>Har du testat Google Optimize p\u00e5 din WordPress-webbplats \u00e4n?\u00a0Om s\u00e5 \u00e4r fallet vill vi g\u00e4rna h\u00f6ra dina tankar nedan i kommentarerna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det spelar ingen roll vilken typ av WordPress-webbplats du har, oavsett om det \u00e4r en e-handelsbutik eller affiliate-marknadsf\u00f6ringsblogg, \u00e4r det\u00a0viktigt att du aldrig slutar A\/B-testa!\u00a0Data-informerade beslut &#8230;<\/p>\n","protected":false},"author":38,"featured_media":28575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[46,40],"topic":[],"class_list":["post-28574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cro","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hur du A\/B-testar med Google Optimize i WordPress gratis<\/title>\n<meta name=\"description\" content=\"Det \u00e4r viktigt att du aldrig slutar A\/B-testa! 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