{"id":36198,"date":"2022-08-30T16:38:16","date_gmt":"2022-08-30T07:38:16","guid":{"rendered":"https:\/\/staging.kinsta.site\/jp\/?p=36198&#038;preview=true&#038;preview_id=36198"},"modified":"2022-09-06T23:34:04","modified_gmt":"2022-09-06T14:34:04","slug":"ga4","status":"publish","type":"post","link":"https:\/\/staging.kinsta.site\/jp\/blog\/ga4\/","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u5fb9\u5e95\u89e3\u5256"},"content":{"rendered":"<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 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heading=\"Table of Contents\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>GA4\u306e\u767b\u5834<\/h2>\n<p>Google\u304cGA4\u306e\u30ea\u30ea\u30fc\u30b9\u3092\u6700\u521d\u306b\u767a\u8868\u3057\u305f\u306e\u306f\u3001<a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new-way-unify-app-and-website-measurement-google-analytics\/\">2019\u5e747\u6708<\/a>\u3067\u3059\uff08\u5f53\u6642\u306f\u30d9\u30fc\u30bf\u7248\u3067\u5229\u7528\u53ef\u80fd\uff09\u3002\u305d\u306e\u5f8c\u30012020\u5e7410\u6708\u306b\u516c\u5f0f\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u3059\u3079\u3066\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c4\u30fc\u30eb\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>GA4\u306f\u3001\u3042\u307e\u308a\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u4f01\u696d\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u5bfe\u3059\u308b\u610f\u8b58\u306f\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u5bfe\u51e6\u306b\u7591\u554f\u306e\u58f0\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>Google\u304cUA\u3092GA4\u306b\u66f4\u65b0\u3057\u305f\u7406\u7531<\/h2>\n<p>\u591a\u304f\u306e\u4f01\u696d\u306f\u300110\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>GA4\u3067\u3082\u540c\u69d8\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u304c\u3001Google\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u305d\u306e\u4e0a\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u3092\u5b8c\u5168\u306b\u898b\u76f4\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001<strong>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089GA\u3078\u306e\u30c7\u30fc\u30bf\u79fb\u884c\u306f\u4e0d\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p>\u591a\u304f\u306e\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306f\u3001\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6642\u671f\u3054\u3068\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8ffd\u3063\u3066\u304d\u305f\u3053\u3068\u304b\u3089\u3001\u3053\u306e\u30cb\u30e5\u30fc\u30b9\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306b\u885d\u6483\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002\u30bc\u30ed\u304b\u3089\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u306f\u3001\u7406\u60f3\u3068\u306f\u7a0b\u9060\u3044\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>2018\u5e74\u306bEU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/wordpress-gdpr-compliance\/#what-is-gdpr\">\uff08GDPR\uff09<\/a>\u304c\u5c0e\u5165\u3055\u308c\u305f\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u9593\u3067\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u914d\u616e\u3059\u308b\u52d5\u304d\u304c\u5f37\u304f\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u6271\u3044\u65b9\u3092\u3042\u3089\u305f\u3081\u3066\u898b\u76f4\u3059\u3053\u3068\u304c\u4f59\u5100\u306a\u304f\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>Google\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b<a href=\"https:\/\/staging.kinsta.site\/topic\/analytics\/\">\u5206\u6790<\/a>\u30c4\u30fc\u30eb\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001UA\u3092\u5229\u7528\u3059\u308b\u30b5\u30a4\u30c8\u306fGDPR\u306e\u898f\u5b9a\u3092\u7834\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3001\u3068\u3044\u3046\u61f8\u5ff5\u304c\u9ad8\u307e\u308a\u3001\u8fd1\u5e74\u3067\u306f\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>GA4\u306f\u3001<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/cookieless-future\/\">Cookie\u306e\u306a\u3044\u672a\u6765\u3092\u60f3\u5b9a\u3057\u305f<\/a>Google\u306e\u7b54\u3048\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a31\u53ef\u3057\u306a\u304f\u3066\u3082\u3001\u4f01\u696d\u306fAI\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u99c6\u4f7f\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8ffd\u8de1\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_130226\" aria-describedby=\"caption-attachment-130226\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130226 size-large\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/cookie-message-1024x220.png\" alt=\"Cookie message requesting users to accept or deny marketing cookies\" width=\"1024\" height=\"220\"><figcaption id=\"caption-attachment-130226\" class=\"wp-caption-text\">kinsta.com\u306eCookie\u30ea\u30af\u30a8\u30b9\u30c8<\/figcaption><\/figure>\n<h3>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5f71\u97ff<\/h3>\n<p>Google\u306f\u30012023\u5e747\u67081\u65e5\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u7d42\u4e86\u3059\u308b\u3068\u767a\u8868\u3057\u30012023\u5e74\u672b\u306b\u306f\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u3059\u308b\u30a2\u30af\u30bb\u30b9\u6a29\u3082\u524a\u9664\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Oh boy&#8230;this is going to cause headaches. <\/p>\n<p>Universal Analytics (aka regular GA) is going away Jul 2023.<\/p>\n<p>If you don&#39;t switch to GA4 you eventually won&#39;t track new hits and you&#39;ll lose historical data as well\ud83d\ude32<a href=\"https:\/\/t.co\/vAwVNmBJ8c\">https:\/\/t.co\/vAwVNmBJ8c<\/a> <a href=\"https:\/\/t.co\/tDf5YDC1qw\">pic.twitter.com\/tDf5YDC1qw<\/a><\/p>\n<p>&mdash; Marie Haynes (@Marie_Haynes) <a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1504090432095019016?ref_src=twsrc%5Etfw\">March 16, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>2020\u5e7410\u670814\u65e5\u4ee5\u964d\u306bGoogle 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\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u305f\u3081\u3001\u3044\u304f\u3064\u304b\u306e\u5927\u304d\u306a\u5909\u66f4\u3092\u52a0\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>GA4\u306f\u61f8\u5ff5\u3055\u308c\u308b\u554f\u984c\u306e\u3044\u304f\u3064\u304b\u306b\u5bfe\u51e6\u3057\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3055\u308c\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u30b5\u30a4\u30c8\u3068\u901a\u4fe1\u3059\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001AI\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30e2\u30c7\u30eb\u304c\u4f5c\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>GA4\u306fGDPR\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u306e\u304b<\/h3>\n<p>GA4\u306f\u3053\u308c\u307e\u3067\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3088\u308a\u3082\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/9019185\">\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u8a2d\u5b9a<\/a>\u3092\u884c\u3046\u3053\u3068\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u5236\u9650\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001Google\u306f\u4f9d\u7136\u3068\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u7c73\u56fd\u306b\u3042\u308b\u30b5\u30fc\u30d0\u30fc\u306b\u4fdd\u5b58\u3057\u3066\u304a\u308a\u3001<a href=\"https:\/\/staging.kinsta.site\/blog\/matomo-vs-google-analytics\/\">Matomo<\/a>\u306b\u3088\u308c\u3070\u3001\u3053\u308c\u306f<a href=\"https:\/\/matomo.org\/blog\/2020\/07\/storing-data-on-us-cloud-servers-dont-comply-with-gdpr\/\">EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247<\/a>\uff08GDPR\uff09\u306b\u9055\u53cd\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u4e8b\u5b9f\u4e0a\u3001EU\u8af8\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u304c\u3001GDPR\u306b\u6e96\u62e0\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e8\u30fc\u30ed\u30c3\u30d1\u3067\u306f\u3001GDPR\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3046\u305f\u3081\u3001\u30b5\u30a4\u30c8\u304cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u524a\u9664\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u305f\u4e8b\u4f8b\u304c\u3059\u3067\u306b\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u4e16\u754c\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u6240\u6709\u8005\u304c<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/google-analytics-alternatives\/\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u4ee3\u308f\u308b\u30c4\u30fc\u30eb<\/a>\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u306b\u3002<\/p>\n<p>\u5b9f\u969b\u3001SEO\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b<a href=\"https:\/\/staging.kinsta.site\/podcast\/frontend-developer-seo-specialist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aleyda Solis\u6c0f<\/a>\u304cTwitter\u3067\u884c\u3063\u305f\u6295\u7968\u3067\u306f\u3001\u6295\u7968\u3057\u305f\u304a\u305d\u30883\u5206\u306e1\u306e\u30e6\u30fc\u30b6\u30fc\u304cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5b8c\u5168\u306b\u624b\u653e\u3059\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u3067\u3057\u305f\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today it was announced that Universal Analytics will stop processing hits on July 1st 2023: What do you plan to do? \ud83d\udc47<\/p>\n<p>&mdash; Aleyda Solis \ud83d\udd4a\ufe0f (@aleyda) <a href=\"https:\/\/twitter.com\/aleyda\/status\/1504166092054401024?ref_src=twsrc%5Etfw\">March 16, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u30a4\u30bf\u30ea\u30a2\u306e\u30c7\u30fc\u30bf\u4fdd\u8b77\u5c40\uff08Garante della privacy\uff09\u306f\u3001Google\u304c<a href=\"https:\/\/staging.kinsta.site\/tools\/what-is-my-ip\/\">IP\u30a2\u30c9\u30ec\u30b9<\/a>\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u8a73\u7d30\u3001\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3001\u753b\u9762\u89e3\u50cf\u5ea6\u3001\u9078\u629e\u8a00\u8a9e\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u65e5\u6642\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u7c73\u56fd\u306b\u4e0d\u6cd5\u8ee2\u9001\u3057\u3066\u3044\u308b\u3053\u3068\u3092<a href=\"https:\/\/www.gpdp.it\/web\/guest\/home\/docweb\/-\/docweb-display\/docweb\/9782874#:~:text=Italian%20SA%20bans%20use%20of%20Google%20Analytics%0ANo%20adequate%20safeguards%20for%20data%20transfers%20to%20the%20USA\">\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f<\/a>\u3002\u3064\u307e\u308a\u3001\u30b5\u30a4\u30c8\u304cGDPR\u306b\u62b5\u89e6\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>GA4\u3068UA\u306e\u4e3b\u306a\u76f8\u9055\u70b9<\/h2>\n<p>Google\u306f\u3001Google 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\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u6307\u793a\u3059\u308b\u969b\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002GA4\u3068\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6700\u5927\u306e\u9055\u3044\u306e1\u3064\u306f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u306e\u52d5\u4f5c\u65b9\u6cd5\u306b\u3042\u308a\u3001\u3053\u308c\u304cGoogle\u304cUA\u304b\u3089GA4\u3078\u30e6\u30fc\u30b6\u30fc\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u79fb\u884c\u3067\u304d\u306a\u3044\u4e3b\u306a\u539f\u56e0\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>UA\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306f15\u5e74\u4ee5\u4e0a\u524d\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u307e\u3060\u4e3b\u6d41\u3067\u306a\u304b\u3063\u305f\u6642\u4ee3\u306b\u958b\u767a\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30e2\u30c7\u30eb\u306f\u3001\u7279\u5b9a\u306e\u6642\u9593\u67a0\u306e\u4e2d\u3067\u767a\u751f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u30021\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c1\u3064\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001UA\u3067\u306f1\u3064\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u304b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u5e38\u306b\u6b20\u9665\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>GA4\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u306b\u306f\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4f7f\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u4e2d\u6838\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u5207\u308a\u66ff\u3048\u3066\u3082\u3001\u3088\u308a\u6b63\u78ba\u306a\u30ec\u30dd\u30fc\u30c8\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>GA4\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u7570\u306a\u308b\u7406\u7531<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5\u304c\u5909\u308f\u308a\u30012\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306eGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9593\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u304c\u4e00\u81f4\u3059\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u304f\u3001UA\u304b\u3089GA4\u3078\u7c21\u5358\u306b\u79fb\u884c\u3059\u308b\u65b9\u6cd5\u304c\u306a\u3044\u306e\u306f\u305d\u306e\u305f\u3081\u3067\u3059\u3002<a href=\"https:\/\/staging.kinsta.site\/blog\/how-to-reduce-bounce-rate\/#what-is-bounce-rate\">\u76f4\u5e30\u7387<\/a>\u3084<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/conversion-tracking\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/a>\u306a\u3069\u3001\u4ed6\u306e\u6307\u6a19\u306b\u3064\u3044\u3066\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>GA4\u3068UA\u306e\u6a5f\u80fd\u306e\u6bd4\u8f03<\/h3>\n<p>GA4\u306b\u306f\u9b45\u529b\u7684\u306a\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u306eUA\u306e\u6a5f\u80fd\u306f\u642d\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u306f\u304a\u6c17\u3065\u304d\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h4>GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h4>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001<a href=\"https:\/\/staging.kinsta.site\/blog\/how-to-use-google-analytics\/#what-is-a-goal-in-google-analytics\">\u30a4\u30d9\u30f3\u30c8\u3001\u76ee\u7684\u5730\u3001\u671f\u9593<\/a>\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u300d\u3068\u3044\u3046\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u3001\u8a2a\u554f\u8005\u304c\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1\u3057\u305f\u969b\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3068\u95a2\u9023\u4ed8\u3051\u305f\u308a\u3001\u8a2a\u554f\u8005\u304c<a href=\"https:\/\/staging.kinsta.site\/blog\/woocommerce-one-page-checkout\/\">\u6c7a\u6e08\u30da\u30fc\u30b8<\/a>\u306b\u9032\u3093\u3060\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u308b\u300c\u6c7a\u6e08\u5b8c\u4e86\u300d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306b\u306f\u5236\u9650\u304c\u3042\u308a\u3001\u5404\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u30011\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u304d1\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u304b\u8a18\u9332\u3055\u308c\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c1\u3064\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u8907\u6570\u56de<a href=\"https:\/\/staging.kinsta.site\/blog\/wordpress-forms\/\">\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1<\/a>\u3057\u3066\u3082\u3001<a href=\"https:\/\/staging.kinsta.site\/blog\/how-to-use-google-analytics\/#conversions-report\">UA\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a>\u3067\u306f\u30011\u56de\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001UA\u3067\u306f\u3001\u7121\u6599\u7248\u3067\u8ffd\u52a0\u3067\u304d\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u5927\u6570\u306f20\u306b\u5236\u9650\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001GA4\u306f\u3053\u306e\u8a2d\u5b9a\u81ea\u4f53\u3092\u5ec3\u6b62\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3001\u8ffd\u52a0\u3067\u304d\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u5927\u6570\u304c30\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30af\u30ea\u30c3\u30af\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3001\u52d5\u753b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30d5\u30a1\u30a4\u30eb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u57fa\u306b\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u307f\u3067\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7d10\u4ed8\u3051\u308b\u3060\u3051\u3067OK\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u30011\u3064\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u30671\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u4f55\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u3059\u3079\u3066\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u3092UA\u306e\u3082\u306e\u3068\u6bd4\u8f03\u3057\u305f\u5834\u5408\u3001\u591a\u5c11\u306e\u4e0d\u4e00\u81f4\u304c\u751f\u3058\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h5>GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8ffd\u52a0\u65b9\u6cd5<\/h5>\n<p>\u307e\u305a\u3001\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u300c<strong>\u8a2d\u5b9a<\/strong>\u300d\uff1e\u300c<strong>\u5168\u3066\u306e\u30a4\u30d9\u30f3\u30c8<\/strong>\u300d\u306b\u9032\u307f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u5168\u3066\u9078\u629e\u3057\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_131117\" aria-describedby=\"caption-attachment-131117\" style=\"width: 1111px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/selecting-events-as-conversions-ga4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131117 size-full\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/selecting-events-as-conversions-ga4.png\" alt=\"GA4 report showing all events, with toggles to mark events as conversion events\" width=\"1111\" height=\"405\"><\/a><figcaption id=\"caption-attachment-131117\" class=\"wp-caption-text\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b<\/figcaption><\/figure>\n<p>\u6b21\u306b\u3001\u300c<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u8ffd\u52a0\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4e00\u89a7\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>UA\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u540c\u69d8\u3001GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u4f5c\u6210\u6642\u304b\u3089\u8ffd\u8de1\u3055\u308c\u308b\u305f\u3081\u3001\u5c65\u6b74\u30c7\u30fc\u30bf\u306b\u65b0\u305f\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h5>GA4\u3067\u72ec\u81ea\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/h5>\n<p>GA4\u3067\u72ec\u81ea\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u300c<strong>\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210<\/strong>\u300d\u3092\u9078\u629e\u3059\u308b\u304b\u3001\u300c<strong>\u30a4\u30d9\u30f3\u30c8\u3092\u5909\u66f4<\/strong>\u300d\u3092\u9078\u629e\u3057\u3066\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u7de8\u96c6\u3057\u307e\u3059\u3002\u3053\u306e\u969b\u306b\u306f\u3001\u6b63\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3059\u308b\u3088\u3046\u306b\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\uff08\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306e\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u306e\u533a\u5225\u306a\u3069\uff09\u3002\u4fdd\u5b58\u3057\u305f\u3089\u3001\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267568?hl=en\">Google\u306e\u30d8\u30eb\u30d7<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h5>GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/h5>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u751f\u3055\u305b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\uff09\u3068\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u751f\u3055\u305b\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\uff09\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8abf\u3079\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001<a href=\"https:\/\/staging.kinsta.site\/topic\/conversion-rate-optimization\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6700\u9069\u5316<\/a>\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n<h4>GA4\u306eEC\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h4>\n<p>GA4\u306e\u53ce\u76ca\u5316\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/recurring-revenue-model\/\">\u30b5\u30a4\u30c8\u304b\u3089\u3069\u308c\u3060\u3051\u53ce\u76ca\u304c\u767a\u751f\u3057\u305f\u304b<\/a>\u304c\u8ffd\u8de1\u3055\u308c\u3001\u30b5\u30a4\u30c8\u306e\u3069\u306e\u90e8\u5206\u304c\u6700\u3082\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u305f\u304b\u3082\u4f75\u305b\u3066\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u53ce\u76ca\u5316\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u5de6\u5074\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u300c<strong>\u30ec\u30dd\u30fc\u30c8<\/strong>\u300d\uff1e\u300c<strong>\u53ce\u76ca\u5316<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u53ce\u76ca\u5316\u306e\u6982\u8981\u300d\u306b\u306f\u3001\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u5168\u4f53\u306e\u53ce\u76ca\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6982\u8981\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u300ce\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570\u300d\u306b\u306f\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3084\u5546\u54c1\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304b\u3089\u767a\u751f\u3057\u305f\u53ce\u76ca\u306b\u95a2\u9023\u3057\u305f\u8a73\u7d30\u30c7\u30fc\u30bf\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce\">\u30b5\u30a4\u30c8<\/a>\u3084<a href=\"https:\/\/firebase.google.com\/docs\/analytics\/measure-ecommerce\">\u30a2\u30d7\u30ea<\/a>\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/12200568\">EC\u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a>\u8a2d\u5b9a\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u5404\u30ea\u30f3\u30af\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>GA4\u306e\u30ec\u30dd\u30fc\u30c8<\/h4>\n<p>GA4\u306b\u306f\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u4f7f\u7528\u3067\u304d\u308b\u591a\u304f\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u4e8b\u524d\u306b\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h5>\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9<\/h5>\n<p>GA4 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href=\"https:\/\/staging.kinsta.site\/blog\/how-to-use-google-analytics\/#use-filters-for-more-accurate-reporting\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/a>\u3078\u306e\u8a2a\u554f\u3092\u6642\u7cfb\u5217\u3067\u8868\u793a\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u306f\u65e2\u306b\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u7ba1\u7406\u753b\u9762\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7c21\u5358\u306b\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<ol start=\"1\">\n<li>\u5de6\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c<strong>\u63a2\u7d22<\/strong>\u300d\uff1e\u300c<strong>\u7a7a\u767d<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u306e\u63a2\u7d22\u3092\u958b\u59cb\u3002<\/li>\n<li>\u30ec\u30dd\u30fc\u30c8\u306b\u95a2\u9023\u3059\u308b\u540d\u524d\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30fb\u30ec\u30dd\u30fc\u30c8\u306a\u3069\uff09\u3092\u4ed8\u3051\u3001\u4efb\u610f\u306e\u671f\u9593\u3092\u8a2d\u5b9a\u3002<\/li>\n<li>\u300c<strong>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c<strong>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong>\u300d\u3092\u691c\u7d22\u3002\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u3092\u9078\u629e\u3057\u305f\u3089\u3001\u300c<strong>\u30a4\u30f3\u30dd\u30fc\u30c8<\/strong>\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3002<\/li>\n<li>\u300c<strong>\u6307\u6a19<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u52a0\u3048\u305f\u3044\u6307\u6a19\u3092\u9078\u629e\uff08\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u5408\u8a08\u6570\u300d\u3001\u300c\u76f4\u5e30\u7387\u300d\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3001\u300c\u5408\u8a08\u53ce\u76ca\u300d\u306a\u3069\uff09\u3002<\/li>\n<li>\u8ffd\u52a0\u3057\u305f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19\u3092\u305d\u308c\u305e\u308c\u30c0\u30d6\u30eb\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u79fb\u52d5\u3002<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u307e\u305f\u306f\u30da\u30fc\u30b8\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u8868\u793a\u3059\u308b\u5834\u5408\u306f\u3001\u300c<strong>\u30bf\u30d6\u8a2d\u5b9a<\/strong>\u300d\u306e\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3001\u300c<strong>\u30d5\u30a3\u30eb\u30bf<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u307e\u305f\u306f\u6307\u6a19\u3092\u9078\u629e\uff08\u4f8b\u3048\u3070\u3001\u5168\u30d6\u30ed\u30b0\u6295\u7a3f\u3092\u8868\u793a\u3059\u308b\u306b\u306f\u3001\u300c<strong>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong>\u300d\u3092\u300c<strong>blog\/\u3092\u542b\u3080<\/strong>\u300d\u306b\u8a2d\u5b9a\uff09\u3002<br \/>\n<a href=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/ga4-reports-filter.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-131119 size-medium\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/ga4-reports-filter-249x300.png\" alt=\"Setting a filter in GA4\" width=\"249\" height=\"300\"><\/a><\/li>\n<\/ol>\n<p>\u300c<strong>Visualization\uff08\u53ef\u8996\u5316\uff09<\/strong>\u300d\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u7a2e\u985e\uff08\u8868\u3001\u30c9\u30fc\u30ca\u30c4\u30c1\u30e3\u30fc\u30c8\u3001\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u306a\u3069\uff09\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_131120\" aria-describedby=\"caption-attachment-131120\" style=\"width: 1754px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/ga4-report-visualization.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-131120\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/ga4-report-visualization.png\" alt=\"GA4 screenshot showing visualization settings\" width=\"1754\" height=\"438\"><\/a><figcaption id=\"caption-attachment-131120\" class=\"wp-caption-text\">GA4\u30ec\u30dd\u30fc\u30c8\u306e\u53ef\u8996\u5316<\/figcaption><\/figure>\n<p>\u8907\u6570\u306e\u60c5\u5831\uff08\u8868\u3084\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u306a\u3069\uff09\u3092\u8ffd\u52a0\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u6700\u521d\u306e\u30d5\u30a9\u30fc\u30e0\u3092\u8907\u88fd\u3057\u3001\u8907\u88fd\u3055\u308c\u305f\u30ec\u30dd\u30fc\u30c8\u306e\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_131121\" aria-describedby=\"caption-attachment-131121\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/duplicating-table-ga4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-131121\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/duplicating-table-ga4.png\" alt=\"Duplicating a table in GA4\" width=\"610\" height=\"274\"><\/a><figcaption id=\"caption-attachment-131121\" class=\"wp-caption-text\">GA4\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u8907\u88fd\u3059\u308b<\/figcaption><\/figure>\n<p>\u6b21\u306b\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u30c0\u30d6\u30eb\u30af\u30ea\u30c3\u30af\u3001\u7de8\u96c6\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u30bf\u30a4\u30c8\u30eb\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n[cta\uff3d<\/p>\n<p><a href=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/updating-report-name-ga4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131123 size-large\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/updating-report-name-ga4-1024x536.png\" alt=\"GA4 screenshot showing updated title \" width=\"1024\" height=\"536\"><\/a>\u30ec\u30dd\u30fc\u30c8\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u5909\u66f4\u3059\u308b<\/p>\n<h4>\u30d3\u30e5\u30fc\u3068\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u6bd4\u8f03<\/h4>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30d3\u30e5\u30fc\u306b\u3088\u308a\u3001\u597d\u307f\u306e\u8a2d\u5b9a\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002GA4\u3067\u306f\u3001\u30d3\u30e5\u30fc\u306f\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306b\u7f6e\u304d\u63db\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h5>GA4\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3068\u306f<\/h5>\n<p>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u304a\u3051\u308b<em>\u30d3\u30e5\u30fc<\/em>\u306b\u5bfe\u3059\u308b\u4ee3\u66ff\u6848\u3067\u3059\u3002Google\u306b\u3088\u308b\u3068\u3001\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3068\u306f\u3001\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u304b\u3089Analytics\u3078\u306e\u30c7\u30fc\u30bf\u306e\u6d41\u308c\u300d\u3068\u306e\u3053\u3068\u3002\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306f3\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>Web (\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8)<\/li>\n<li>iOS (iOS\u30a2\u30d7\u30ea\u7528)<\/li>\n<li>Android (Android\u30a2\u30d7\u30ea\u7528)<\/li>\n<\/ul>\n<p>\u4e00\u822c\u7684\u306a\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u8a2d\u5b9a\u3068\u3057\u3066\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u3001\u30d5\u30a3\u30eb\u30bf\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u300c\u30a2\u30f3\u30d5\u30a3\u30eb\u30bf\u30fc\u30c9\u30d3\u30e5\u30fc\u300d\uff08\u4f8b\uff1a\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9664\u5916\u3059\u308bIP\u30d5\u30a3\u30eb\u30bf\u3084<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/google-analytics-spam\/\">\u30b9\u30d1\u30e0<\/a>\u306b\u95a2\u9023\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u3092\u9664\u5916\u3059\u308b<a href=\"https:\/\/staging.kinsta.site\/jp\/blog\/google-analytics-spam\/\">\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf<\/a>\uff09\u3001\u30d5\u30a3\u30eb\u30bf\u3092\u30c6\u30b9\u30c8\u3057\u3066\u4e88\u60f3\u5916\u306e\u7d50\u679c\u304c\u51fa\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u300c\u30c6\u30b9\u30c8\u30d3\u30e5\u30fc\u300d\u3001\u3059\u3079\u3066\u306e\u30d5\u30a3\u30eb\u30bf\u3092\u9069\u7528\u3057\u3066\u610f\u56f3\u3057\u305f\u8ffd\u8de1\u3092\u5b9f\u65bd\u3059\u308b\u300c\u30de\u30b9\u30bf\u30fc\u30d3\u30e5\u30fc\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>GA4\u306b\u306f\u3001\u8907\u6570\u306e\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3059\u308b\u6a5f\u80fd\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4ee3\u308f\u308a\u306b\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h5>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h5>\n<p>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8ffd\u52a0\u3059\u308b\u306b\u306f\u3001\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u4e00\u756a\u4e0b\u306b\u3042\u308b\u300c<strong>\u7ba1\u7406<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u307e\u305a\u3001\u66f4\u65b0\u3057\u305f\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u3057\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u6b04\u304b\u3089\u300c<strong>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c<strong>\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8ffd\u52a0<\/strong>\u300d\u3067\u300ciOS\u30a2\u30d7\u30ea\u300d\u3001\u300cAndroid\u30a2\u30d7\u30ea\u300d\u3001\u300c\u30a6\u30a7\u30d6\u300d\u306e\u3044\u305a\u308c\u304b\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8ffd\u52a0\u3059\u308b\u306b\u306f\u3001<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL<\/strong>\uff08\u30c9\u30e1\u30a4\u30f3\u3067\u3059\u2500\u4f8b\uff1adomain.com\uff09\u3092\u5165\u529b\u3057\u3001<strong>\u30b9\u30c8\u30ea\u30fc\u30e0\u540d<\/strong>\uff08\u4f8b\u3048\u3070\u300cKinsta\u30c3\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u300c<strong>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd<\/strong>\u300d\u304c\u9078\u629e\u3055\u308c\u3066\u304a\u308a\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u305d\u306e\u4ed6\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u307e\u3059\u3002\u30c8\u30b0\u30eb\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u3053\u308c\u3092\u7121\u52b9\u306b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\uff08\u5f8c\u304b\u306e\u5909\u66f4\u3082\u53ef\u80fd\u3067\u3059\uff09\u3002<\/p>\n<p>Google\u306b\u3088\u308b\u3068\u3001\u8907\u6570\u306e\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8ffd\u52a0\u3059\u308b\u3068\u77db\u76fe\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u5404\u30bf\u30a4\u30d7\uff08\u30a6\u30a7\u30d6\/\u30a2\u30d7\u30ea\uff09\u306b\u5bfe\u3057\u30661\u3064\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u3001Google\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9679158?hl=en_US&#038;utm_id=ad#web-data-stream\">GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u69cb\u9020\u5316<\/a>\u306b\u95a2\u3059\u308b\u8aac\u660e\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u65b0\u3057\u304f\u306a\u3063\u305fGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u306e\u30c7\u30fc\u30bf\u8868\u793a\u306e\u305f\u3081\u306b\u306f\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30bf\u30b0\u3092\u30b5\u30a4\u30c8\u306b\u57cb\u3081\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002WordPress\u30b5\u30a4\u30c8\u306bGA4\u30bf\u30b0\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/wordpress.com\/ja\/support\/google-analytics\/\">\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8<\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>GA4\u3067\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b<\/h4>\n<p>\u300cgtag.js\u300d\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4e3b\u306a\u5229\u70b9\u306e1\u3064\u3068\u3057\u3066\u3001\u53ef\u80fd\u306a\u9650\u308a\u9ad8\u3044\u30c9\u30e1\u30a4\u30f3\u30ec\u30d9\u30eb\u3067Cookie\u3092\u8a2d\u5b9a\u3057\u3001\u8ffd\u52a0\u306e\u8a2d\u5b9a\u306a\u3057\u3067\u3059\u3079\u3066\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306b\u308f\u305f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>GA4 \u306e UTM \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h4>\n<p>Google\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener noreferrer\">\u307b\u3068\u3093\u3069\u306eUTM\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf<\/a>\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001GA4\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u3053\u308c\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u78ba\u8a8d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>GA4\u691c\u7d22\u30dc\u30c3\u30af\u30b9<\/h4>\n<p>GA4\u306e\u691c\u7d22\u30d0\u30fc\u3092\u4f7f\u3048\u3070\u3001\u691c\u7d22\u306b\u57fa\u3065\u3044\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u5373\u5ea7\u306b\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u81ea\u52d5\u63d0\u6848\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u95a2\u9023\u3059\u308b\u9805\u76ee\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u306a\u304c\u3089\u3001\u7c21\u5358\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u306f\u8cea\u554f\u5f62\u5f0f\u3067\u306e\u5165\u529b\u306b\u3082\u5bfe\u5fdc\u3002\u300c\u5148\u9031\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f\uff1f\u300d\u3068\u3044\u3063\u305f\u8cea\u554f\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/pasted-image-0-6.png\" alt=\"Example of a search box query asking \"how many conversions did we get last week?\" with the answer showing as 519\" width=\"630\" height=\"161\"><\/p>\n<p>\u307e\u305f\u3001GA4\u306e\u691c\u7d22\u6a5f\u80fd\u306fGoogle\u306e\u30b5\u30dd\u30fc\u30c8\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3068\u7d10\u4ed8\u3044\u3066\u3044\u308b\u306e\u3067\u3001GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u95a2\u3059\u308b\u7591\u554f\u304c\u3042\u308b\u6642\u306b\u3082\u975e\u5e38\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<h2>GA4\u3078\u306e\u79fb\u884c\u65b9\u6cd5<\/h2>\n<p>GA4\u3078\u5207\u308a\u66ff\u3048\u308b\u6e96\u5099\u306f\u3067\u304d\u307e\u3057\u305f\u304b\uff1f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5229\u7528\u3092\u505c\u6b62\u3059\u308b\u524d\u306b\u3001<strong>\u3059\u3079\u3066\u306e\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8<\/strong>\u3059\u308b\u3053\u3068\u3092\u304a\u5fd8\u308c\u7121\u304f\u3002<\/p>\n<h3>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u65b9\u6cd5<\/h3>\n<p>\u65b0\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4ee5\u524d\u3068\u306f\u9055\u3046\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001Google\u306f\u3059\u3067\u306b\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089GA4\u3078\u306e\u30c7\u30fc\u30bf\u79fb\u884c\u304c\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u70b9\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\uff08\u4e0a\u8a18\u3067\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001Google\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/9964640\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067<\/a>\u8a73\u7d30\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\uff09\u3002\u3068\u306f\u8a00\u3048\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3044<a href=\"https:\/\/staging.kinsta.site\/blog\/how-to-use-google-analytics\/#how-to-use-google-analytics-reports\">\u30ec\u30dd\u30fc\u30c8<\/a>\u3092\u958b\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c<strong>\u96c6\u5ba2<\/strong>\u300d\uff1e\u300c<strong>\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>\u300d\uff1e\u300c<strong>\u30c1\u30e3\u30f3\u30cd\u30eb<\/strong>\u300d\u3067\u3059\u3002\u9069\u7528\u3057\u305f\u3044\u30d5\u30a3\u30eb\u30bf\u3068\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u629e\u3057\u3001\u53f3\u4e0a\u306e\u30e1\u30cb\u30e5\u30fc\u30a2\u30a4\u30b3\u30f3\u304b\u3089\u300c<strong>\u30a8\u30af\u30b9\u30dd\u30fc\u30c8<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002PDF\u3001Google\u30b7\u30fc\u30c8\u3001Excel\u30d5\u30a1\u30a4\u30eb\u3001CSV\u306e\u3044\u305a\u308c\u304b\u306e\u5f62\u5f0f\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3059\u308b\u306e\u306b\u4fbf\u5229\u306a\u3082\u306e\u3067\u3059\u304c\u3001\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u6a5f\u80fd\u306b\u306f\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u73fe\u5728\u3001\u4e00\u5ea6\u306b\u9069\u7528\u3067\u304d\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f2\u3064\u3060\u3051<\/li>\n<li>\u884c\u306e\u4e0a\u9650\u306f5000<\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/2637192\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30fc\u30bf\u306f\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0<\/a>\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\uff08\u5de6\u4e0a\u306e\u7dd1\u8272\u306e\u30c1\u30a7\u30c3\u30af\u30de\u30fc\u30af\u306f\u3001\u30c7\u30fc\u30bf\u304c\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3059\u308b\uff09<\/li>\n<\/ul>\n<p>SEJ\u306f\u3001<a href=\"https:\/\/www.searchenginejournal.com\/ga4-historical-data\/447519\/#close\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30fc\u30bf\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u305d\u306e\u4ed6\u306e\u65b9\u6cd5<\/a>\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>GA4\u3078\u306e\u79fb\u884c<\/h3>\n<p>Google\u306f\u3001\u76ee\u6a19\u3092GA4\u306b\u79fb\u884c\u3059\u308b\u8853\u3092\u3044\u304f\u3064\u304b\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a2d\u5b9a\u306b\u95a2\u3057\u3066\u306f\u3001\u30bc\u30ed\u304b\u3089\u59cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u65e2\u5b58\u306eUA\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/h4>\n<p>\u3059\u3067\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u300cgtag.js\u300d\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u3066\u3001\u7c21\u5358\u306b\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u65b0\u3057\u3044GA4\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u7d10\u4ed8\u3051\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30bf\u30b0\u8a2d\u5b9a\u306b\u304b\u304b\u308b\u624b\u9593\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u63a5\u7d9a\u30b5\u30a4\u30c8\u30bf\u30b0\u306e\u8ffd\u52a0\u65b9\u6cd5<\/h4>\n<ol start=\"1\">\n<li>\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u4e00\u756a\u4e0b\u306b\u3042\u308b\u300c<strong>\u7ba1\u7406<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e<\/li>\n<li>\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4e0b\u306b\u3042\u308b\u300c<strong>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n<li>\u300c<strong>\u30a6\u30a7\u30d6<\/strong>\u300d\u30bf\u30d6\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c<strong>\u30a6\u30a7\u30d6\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n<li>\u300c<strong>Google\u30bf\u30b0<\/strong>\u300d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u3042\u308b\u300c<strong>\u63a5\u7d9a\u6e08\u307f\u306e\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u7ba1\u7406\u3059\u308b<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n<li>\u300c<strong>\u63a5\u7d9a\u6e08\u307f\u306e\u30bf\u30b0<\/strong>\u300d\u3067\u3001\u8ffd\u52a0\u3057\u305f\u3044UA\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u3092\u5165\u529b\uff08\u203bUA\u30a2\u30ab\u30a6\u30f3\u30c8\u300c<strong>\u7ba1\u7406<\/strong>\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u300c<strong>\u30d7\u30ed\u30d1\u30c6\u30a3<\/strong>\u300d\uff1e\u300c<strong>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u60c5\u5831<\/strong>\u300d\uff1e\u300c<strong>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9<\/strong>\u300d\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff09<\/li>\n<li>\u540d\u524d\u3092\u4ed8\u3051\u308b\uff08\u4f8b\uff1a[\u30b5\u30a4\u30c8\u540d] UA ID\uff09<\/li>\n<li>\u300c<strong>\u63a5\u7d9a<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n<\/ol>\n<h4>GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8<\/h4>\n<p>GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u65b0\u3057\u3044GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u3001\u65e2\u5b58\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u4e26\u884c\u3057\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u3082\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\uff08\u3042\u304f\u307e\u3067\u3082\u4eca\u306e\u3068\u3053\u308d\uff09\u3002<\/p>\n<p>GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306b\u3088\u3063\u3066\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u5c65\u6b74\u30c7\u30fc\u30bf\u306f\u8ffd\u52a0\u3055\u308c\u307e\u305b\u3093\u3002\u3067\u3059\u306e\u3067\u3001\u65e9\u304f\u59cb\u3081\u308c\u3070\u59cb\u3081\u308b\u307b\u3069\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u89b3\u70b9\u304b\u3089\u306f\u6709\u5229\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-130231 alignnone\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/ga4-setup-assistant.png\" alt=\"Screenshot from GA4 showing the setup assistant in the left menu\" width=\"822\" height=\"441\"><\/p>\n<p>GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306b\u3088\u308a\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u306fGoogle\u306e<a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u89e3\u8aac<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>GA4\u76ee\u6a19\u79fb\u884c\u30c4\u30fc\u30eb<\/h4>\n<p>GA4\u3067\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089GA4\u3078\u76ee\u6a19\u3092\u81ea\u52d5\u3067\u79fb\u884c\u3059\u308b\u6a5f\u80fd\uff08\u76ee\u6a19\u79fb\u884c\u30c4\u30fc\u30eb\uff09\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5f79\u5272\u3092\u300c\u7de8\u96c6\u8005\u300d\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>GA4 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src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2022\/08\/import-goals-from-universal-analytics-1024x185.png\" alt=\"Screenshot from GA4 showing option to import conversions from universal analytics\" width=\"1024\" height=\"185\"><\/p>\n<p>\u307e\u305f\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c<strong>\u8a2d\u5b9a<\/strong>\u300d<strong>\uff1e<\/strong>\u300c<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong>\u300d\u306e\u300c<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8<\/strong>\u300d\u30c6\u30fc\u30d6\u30eb\u3067\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u79fb\u884c\u304c\u5b8c\u4e86\u3059\u308b\u307e\u3067\u3001\u6700\u5927\u306724\u6642\u9593\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/support.google.com\/analytics\/answer\/10762548?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u3067\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>GA4\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19<\/h3>\n<p>\u591a\u304f\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u6307\u6a19\u306fGA4\u306e\u8a2d\u5b9a\u6642\u306b\u81ea\u52d5\u3067\u5165\u529b\u3055\u308c\u307e\u3059\u304c\u3001\u4e2d\u306b\u306f\u6709\u52b9\u5316\u524d\u306b\u8ffd\u52a0\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u30e6\u30fc\u30b6\u30fc<\/h4>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306f\u30012\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u5408\u8a08\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u306f\u3001\u9078\u629e\u3057\u305f\u65e5\u4ed8\u7bc4\u56f2\u5185\u306b\u5c11\u306a\u304f\u3068\u30821\u3064\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3067\u3001\u300c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u300d\u306f\u3001\u9078\u629e\u3057\u305f\u65e5\u4ed8\u7bc4\u56f2\u5185\u306b\u521d\u3081\u3066\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3067\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u306b\u306f\u30013\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u5408\u8a08\u30e6\u30fc\u30b6\u30fc\u6570\u300d<em>\u3001<\/em>\u300c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u300d\u3001\u300c\u30a2\u30af\u30c6\u30a3\u30d6 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\u30e6\u30fc\u30b6\u30fc\u304c\u8a8d\u8b58\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u300cfirst_visit\u300d\u30a4\u30d9\u30f3\u30c8\u307e\u305f\u306f\u300cengagement_time_msec\u300d\u30d1\u30e9\u30e1\u30fc\u30bf<\/li>\n<li>Android\u30a2\u30d7\u30ea\u306e\u300cfirst_open\u300d\u30a4\u30d9\u30f3\u30c8\u307e\u305f\u306f\u300cengagement_time_msec\u300d\u30d1\u30e9\u30e1\u30fc\u30bf<\/li>\n<li>iOS\u30a2\u30d7\u30ea\u306e\u300cfirst_open\u300d\u30a4\u30d9\u30f3\u30c8\u307e\u305f\u306f\u300cuser_engagement\u300d\u30a4\u30d9\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u307b\u3068\u3093\u3069\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u300c\u5408\u8a08\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u306b\u57fa\u3065\u304f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002GA4\u306b\u3082\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u300c\u30a2\u30af\u30c6\u30a3\u30d6 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href=\"https:\/\/skillshop.exceedlms.com\/student\/path\/508845-google-analytics-certification\">Google Analytics 4\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today, we&#39;re launching the Google Analytics 4 training program and certification on Skillshop. <\/p>\n<p>Take your knowledge to the next level and get your industry-recognized badge now to showcase your expertise \u2192 <a href=\"https:\/\/t.co\/qzst6Am5uM\">https:\/\/t.co\/qzst6Am5uM<\/a><\/p>\n<p>&mdash; Google Analytics (@googleanalytics) <a href=\"https:\/\/twitter.com\/googleanalytics\/status\/1559587281295605761?ref_src=twsrc%5Etfw\">August 16, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" 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