{"id":30982,"date":"2019-06-03T02:44:07","date_gmt":"2019-06-03T09:44:07","guid":{"rendered":"https:\/\/staging.kinsta.site\/?p=38421"},"modified":"2021-12-06T16:02:07","modified_gmt":"2021-12-06T15:02:07","slug":"google-optimizer","status":"publish","type":"post","link":"https:\/\/staging.kinsta.site\/dk\/blog\/google-optimizer\/","title":{"rendered":"S\u00e5dan man A\/B tester gratis med Google Optimizer i WordPress"},"content":{"rendered":"<p>Det er ligegyldigt, hvilken type WordPress-websted du har, uanset om det er en e-handelsbutik eller affiliate marketing blog, s\u00e5 det er <strong>vigtigt, at du aldrig stopper med A\/B-test!<\/strong> Data-drevne beslutninger er hvad der kan hj\u00e6lpe med at drive din hjemmeside eller forretning frem og f\u00e5 dig foran konkurrencen. Men lad os v\u00e6re \u00e6rlige, A\/B-test er ikke altid let. Eller m\u00e5ske har du ikke taget dig af det. N\u00e5, i dag kan vi forh\u00e5bentlig \u00e6ndre det!<\/p>\n<p>Nedenfor vil vi dykke ind i, hvordan man laver A\/B-test med Google Optimize i WordPress. Det er ligegyldigt, hvilken type websted du har, dette vil fungere over hele linjen. Og bedst af alt, det er gratis.<\/p>\n<ul>\n<li><a href=\"#what-is-ab-testing\">Hvad er A\/B-test?<\/a><\/li>\n<li><a href=\"#google-optimize\">Google Optimize<\/a><\/li>\n<li><a href=\"#setup-google-optimize\">S\u00e5dan ops\u00e6tter du Google Optimize i WordPress<\/a><\/li>\n<li><a href=\"#ab-test-with-google-optimize\">S\u00e5dan k\u00f8rer du en A\/B-test med Google Optimize<\/a><\/li>\n<\/ul>\n\n<h2 id=\"what-is-ab-testing\">Hvad er A\/B-test?<\/h2>\n<p>A\/B-test, som i nogle tilf\u00e6lde ogs\u00e5 kaldes delt test, er en m\u00e5de at sammenligne elementer p\u00e5 en side (eller enhver form for data) mod hinanden, for at bestemme, hvilken udf\u00f8rer bedre i form af sidevisninger, tid p\u00e5 side, konverteringer, <a href=\"https:\/\/staging.kinsta.site\/dk\/blog\/sadan-reduceres-bounce-rate\/\">bounce rate<\/a> osv. Et par eksempler er:<\/p>\n<ul>\n<li>Afpr\u00f8vning af <a href=\"https:\/\/staging.kinsta.site\/dk\/blog\/bedste-headline-analysator\/\">forskellige overskrifter<\/a>.<\/li>\n<li>AT fors\u00f8ge nyt landingssideindhold eller sidelayout.<\/li>\n<li>Eksperimenterer med forskellige CTA-knapper.<\/li>\n<li>Viser noget helt andet, s\u00e5som en CTA i en widget vs. en kontaktformular. Du kan <a href=\"https:\/\/staging.kinsta.site\/blog\/how-to-use-google-analytics\/#conversions-report\">spore i Google Analytics-salget<\/a> ned i trakten for at se, hvilket f\u00f8rer til mersalg.<\/li>\n<\/ul>\n<p>Der er forskellige former for A\/B-test, s\u00e5som multivariativ test, men den mest almindelige metode er simpelthen at sende 50% af din trafik til side A og 50% af din trafik til side B. Ogs\u00e5 kendt som en deltest.<\/p>\n<figure style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2015\/05\/ab-split-test.png\" alt=\"A\/B split test\" width=\"1500\" height=\"1000\"><figcaption class=\"wp-caption-text\">A\/B split test<\/figcaption><\/figure>\n<p>Tanken er at starte med enkle test, s\u00e5som at \u00e6ndre CTA-teksten eller knappens farve, finde vinderen, og replikere dette igen og igen med nye vindere. Som du g\u00f8r dette, vil du begynde at se bedre resultater for det m\u00e5l, du g\u00e5r efter.<\/p>\n<p>Det er ogs\u00e5 meget vigtigt at afg\u00f8re, om dit <a href=\"https:\/\/staging.kinsta.site\/dk\/blog\/fore-trafik-til-dit-websted\/\">websted har tilstr\u00e6kkelig trafik<\/a> til selv at starte A\/B-test p\u00e5 grund af stikst\u00f8rrelser og tid. Stephen Watts har en god artikel, der ber\u00f8rer nogle af disse finere punkter, herunder <a href=\"https:\/\/www.searchenginejournal.com\/why-replication-is-critical-for-web-experiments\/267889\/\">hvorfor du b\u00f8r replikere dine marketing tests.<\/a><\/p>\n<h2 id=\"google-optimize\">Google Optimize<\/h2>\n<p>Der er mange forskellige v\u00e6rkt\u00f8jer at v\u00e6lge imellem, n\u00e5r det kommer til A\/B-test. Vi d\u00e6kker mange af dem i vores indl\u00e6g p\u00e5 de bedste <a href=\"https:\/\/staging.kinsta.site\/blog\/wordpress-ab-testing-tools\/\">A\/B testv\u00e6rkt\u00f8jer<\/a>.<\/p>\n<p>Men hvis du har meget trafik, kan mange af dem nemt k\u00f8re dig hundredvis eller endda tusindvis af dollars om m\u00e5neden. Bedre at bruge det budget p\u00e5 h\u00f8j kvalitets hosting. ? Mange A\/B testv\u00e6rkt\u00f8jer har ogs\u00e5 mange funktioner, du sandsynligvis aldrig vil bruge.<\/p>\n<p>Selv om et godt v\u00e6rkt\u00f8j helt sikkert kan betale sig med hensyn til afkast, kan det v\u00e6re fordelagtigt at starte med begynde at l\u00e6re noget gratis, hvordan A\/B-test fungerer, og se hvilke m\u00e5l der er opn\u00e5elige for din virksomhed.<\/p>\n<p><a href=\"https:\/\/optimize.google.com\/\">Google Optimize<\/a> efter vores mening er et glimrende v\u00e6rkt\u00f8j til at starte med, is\u00e6r fordi det er gratis. Selvom det ikke har et WordPress-plugin eller direkte integration, er det stadig ret nemt at bruge, n\u00e5r du f\u00e5r fat i det. En anden fordel er, at det er sammenh\u00e6ngende med Google Analytics, et v\u00e6rkt\u00f8j, som de fleste af jer sandsynligvis allerede bruger, endda langt overlegent end nogle af andre l\u00f8sninger. Du kan koble det op til et Google Analytics-m\u00e5l med et enkelt klik.<\/p>\n<figure style=\"width: 1539px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/optimize.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-tool-1-1.png\" alt=\"Google Optimize\" width=\"1539\" height=\"495\"><\/a><figcaption class=\"wp-caption-text\">Google Optimize<\/figcaption><\/figure>\n<p>De har en premium version (<a href=\"https:\/\/marketingplatform.google.com\/about\/optimize-360\/\">Optimize 360<\/a>), men du kan bruge op til 5 samtidige eksperimenter gratis. For mange af jer b\u00f8r dette v\u00e6re mere end nok, da du ikke \u00f8nsker at k\u00f8re for mange A\/B-test p\u00e5 samme tid, ellers kan det sv\u00e6kke kvaliteten af dine data. Vi har brugt den gratis version af Optimize hos Kinsta, og det fungerer godt!<\/p>\n<p>Hvis du er nysgerrig, s\u00e5 er her er en sammenligning under den gratis version (Optimize) vs premiumversionen (Optimize 360).<\/p>\n<figure style=\"width: 1424px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-vs-optimize-360.jpg\" alt=\"Google Optimize vs Optimize 360\" width=\"1424\" height=\"1564\"><figcaption class=\"wp-caption-text\">Google Optimize vs Optimize 360 (Billedekilde: <a href=\"https:\/\/support.google.com\/optimize\/answer\/7084762?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>)<\/figcaption><\/figure>\n<h2 id=\"setup-google-optimize\">S\u00e5dan ops\u00e6tter du Google Optimize i WordPress<\/h2>\n<p>F\u00f8lg trinene herunder for at oprette en gratis Google Optimize-konto og f\u00e5 den konfigureret p\u00e5 dit WordPress-websted.<\/p>\n<h3>Trin 1<\/h3>\n<p>Den f\u00f8rste ting du skal g\u00f8re ,er at g\u00e5 over til <a href=\"https:\/\/optimize.google.com\/\">Google Optimize<\/a> og tilmelde dig en gratis konto ved at klikke p\u00e5 knappen &#8220;Kom i gang&#8221;.<\/p>\n<p><strong>Vigtigt:<\/strong> Du vil gerne bruge din Gmail- eller <a href=\"https:\/\/staging.kinsta.site\/blog\/google-workspace\">Google Workspace<\/a> e-mail-adresse, der allerede er knyttet til din Google Analytics-konto.<\/p>\n<figure style=\"width: 1418px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/kom-godt-gang-google-optimize.png\" alt=\"Kom godt i gang med Google Optimize\" width=\"1418\" height=\"799\"><figcaption class=\"wp-caption-text\">Kom godt i gang med Google Optimize<\/figcaption><\/figure>\n<p>F\u00f8lg derefter de n\u00e6ste trin med nogle valgfrie sp\u00f8rgsm\u00e5l om datatilladelser og deling.<\/p>\n<h3>Trin 2<\/h3>\n<p>Dern\u00e6st skal du linke din Google Analytics-ejendom. P\u00e5 h\u00f8jre side klik p\u00e5 &#8220;Link Ejendom.&#8221;<\/p>\n<figure id=\"attachment_38477\" aria-describedby=\"caption-attachment-38477\" style=\"width: 1474px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38477 size-full\" src=\"https:\/\/staging.kinsta.site\/wp-content\/uploads\/2019\/01\/google-optimize-link-analytics-property.png\" alt=\"Google Optimize - Link Google Analytics ejendom\" width=\"1474\" height=\"546\"><figcaption id=\"caption-attachment-38477\" class=\"wp-caption-text\">Google Optimize &#8211; Link Google Analytics ejendom<\/figcaption><\/figure>\n<h3>Trin 3<\/h3>\n<p>Du vil s\u00e5 se din Google Analytics-ejendom. Hvis du har flere egenskaber knyttet til din Gmail, skal du v\u00e6lge den, du vil bruge med Google Optimize. Klik derefter p\u00e5 &#8220;Link&#8221;.<\/p>\n<figure style=\"width: 1680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/link-ejendom-google-optimize.png\" alt=\"Link en ejendom i Google Optimize\" width=\"1680\" height=\"922\"><figcaption class=\"wp-caption-text\">Link en ejendom i Google Optimize<\/figcaption><\/figure>\n<h3>Trin 4<\/h3>\n<p>Klik derefter p\u00e5 &#8220;F\u00e5 snippet.&#8221;<\/p>\n<figure style=\"width: 1666px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-snippet.png\" alt=\"Google Optimize f\u00e5 snippet\" width=\"1666\" height=\"392\"><figcaption class=\"wp-caption-text\">Google Optimize f\u00e5 snippet<\/figcaption><\/figure>\n<h3>Trin 5<\/h3>\n<p>Nu er det tid til at \u00e6ndre din Google Analytics-kode med dit Google Optimize-container-id. Der er et par vigtige ting at n\u00e6vne her:<\/p>\n<ul>\n<li>Hvis du i \u00f8jeblikket har Google Analytics installeret p\u00e5 dit websted, <strong>skal det v\u00e6re i overskriften p\u00e5 dit websted,<\/strong> f\u00f8r <code>&lt;\/ head&gt;<\/code> -taggen. Normalt placeres det i sidefoden, men i dette tilf\u00e6lde vil du l\u00f8be ind i en m\u00e6rkbar hvid flash p\u00e5 side-indl\u00e6sningen, hvis du ikke k\u00f8rer scriptet i overskriften. Dette skyldes, at scriptet skal slukke med det samme som DOM laster. Hvis du bruger et WordPress-plugin, har de fleste mulighed for at v\u00e6lge overskrift eller sidefodplacering for scriptet.<\/li>\n<li>Optimer uddrag vil se s\u00e5dan ud: <code>ga('require', 'GTM-XXXXXXX');<\/code> som indeholder dit optimeringsbeholder-id. Alt du skal g\u00f8re er at \u00e6ndre dit nuv\u00e6rende Google Analytics-script for at inkludere dette, og ikke tilf\u00f8je hele scriptet igen.<\/li>\n<\/ul>\n<figure style=\"width: 1502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/implementer-optimize-kode.jpg\" alt=\"Implement\u00e9r Optimize kode\" width=\"1502\" height=\"1203\"><figcaption class=\"wp-caption-text\">Implement\u00e9r Optimize kode<\/figcaption><\/figure>\n<p>Hvis du har installeret dit Google Analytics tracking script manuelt, s\u00e5 skal bare du skal tilf\u00f8je det som i det eksempel, de giver. Men hvis du i \u00f8jeblikket bruger et <a href=\"https:\/\/staging.kinsta.site\/dk\/blog\/google-analytics-wordpress\/\">Google Analytics WordPress-plugin<\/a>, skal du muligvis \u00e6ndre et par ting.<\/p>\n<p>Du b\u00f8r f\u00f8rst kontrollere, om dit Google Analytics WordPress-plugin allerede underst\u00f8tter Google Optimize eller tilf\u00f8jer brugerdefineret kode. Her er et par WordPress-plugins, som allerede underst\u00f8tter Google Optimize eller giver dig mulighed for at tilf\u00f8je koden i deres plugin-indstillinger:<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\">Google Analytics Dashboard til WP<\/a>: Under integration i plugin-indstillingerne har det en mulighed for at tilf\u00f8je dit Optimize container ID.<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\">GA Google Analytics<\/a>: Har en mulighed i indstillingerne for pluginet for at tilf\u00f8je Optimize kode.<\/li>\n<\/ul>\n<p>Bem\u00e6rk: Hvis du bruger Google Tag Manager til at distribuere Google Analytics, kan du stadig installere Optimizer, men det kan have ekstra latens, og selv Google anbefaler ikke dette. P\u00e5 grund af hvordan scriptet virker med hensyn til ydeevne, anbefaler de at implementere Optimize direkte p\u00e5 siden (hvilket er hvad de fleste WordPress-plugins g\u00f8r).<\/p>\n<p>Nedenfor er et eksempel ved hj\u00e6lp af Google Analytics Dashboard til WP plugin. Under fanen Integration kan du &#8220;aktivere optimering af sporing&#8221; og indtaste dit Container-id.<\/p>\n<figure style=\"width: 1531px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/aktiver-google-optimize-analytics-plugin.png\" alt=\"Aktiv\u00e9r Google Optimize i Analytics-plugin\" width=\"1531\" height=\"947\"><figcaption class=\"wp-caption-text\">Aktiv\u00e9r Google Optimize i Analytics-plugin<\/figcaption><\/figure>\n<p>N\u00e5r du har koden p\u00e5 plads, skal du klikke p\u00e5 &#8220;N\u00e6ste&#8221; tilbage i Google Optimize wizard.<\/p>\n<h3>Trin 6<\/h3>\n<p>Da Google Optimize f\u00f8rst blev lanceret, havde det nogle pr\u00e6stationsproblemer, og de oprettede et side-skjule-stykket for at reducere sidens flimmer p\u00e5 sidebelastning. Tilf\u00f8jelse af side-skjule-stykket kr\u00e6ver, at du tilf\u00f8jer yderligere kode lige f\u00f8r din Analytics-sporingskode.<\/p>\n<p>Vi har imidlertid for nylig fundet, at <strong>dette ikke l\u00e6ngere er n\u00f8dvendigt.<\/strong> Hvis dit websted allerede er ret hurtigt, b\u00f8r du ikke have nogen problemer. Vi bruger ikke l\u00e6ngere side-skjule-stykket og k\u00f8rer test hele tiden.<\/p>\n<p>Men da hvert websted er anderledes, kan du muligvis yderligere \u00e6ndre dit Analytics-script med <a href=\"https:\/\/support.google.com\/optimize\/answer\/6262084#step-2\">side-skjule-kodestykket<\/a>. Du kan ogs\u00e5 \u00e6ndre <code>async-hide<\/code> tid, som som standard er indstillet til 4000 ms. Nogle plugins, som den ovenst\u00e5ende, har ogs\u00e5 let at skifte til at aktivere side-gemmer support.<\/p>\n<figure style=\"width: 1581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/minimer-side-flimrer.jpg\" alt=\"Minimer side flimrer\" width=\"1581\" height=\"1270\"><figcaption class=\"wp-caption-text\">Minimer side flimrer<\/figcaption><\/figure>\n<p>Klik p\u00e5 &#8220;Udf\u00f8rt&#8221; og dit WordPress-websted skal v\u00e6re klar til at k\u00f8re.<\/p>\n<h2 id=\"ab-test-with-google-optimize\">S\u00e5dan k\u00f8rer du en A\/B-test med Google Optimize<\/h2>\n<p>Nu til den sjove del, at skabe din allerf\u00f8rste A\/B-test i Google Optimize.<\/p>\n<h3>Trin 1<\/h3>\n<p>P\u00e5 Google Optimize dashboard klik p\u00e5 &#8220;Lad os g\u00e5&#8221; for at oprette en ny A\/B-test, eller hvad de kalder et eksperiment.<\/p>\n<figure style=\"width: 1560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/opret-oplevelse-ab-test-google-optimize.png\" alt=\"Opret oplevelse A\/B-test i Google Optimize\" width=\"1560\" height=\"977\"><figcaption class=\"wp-caption-text\">Opret oplevelse A\/B-test i Google Optimize<\/figcaption><\/figure>\n<h3>Trin 2<\/h3>\n<p>I dette f\u00f8lgende eksempel skal vi lave en simpel CTA-tast farve\u00e6ndring A\/B-test, s\u00e5 du let kan se, hvordan det virker. Husk, at stort set ethvert HTML- eller CSS-element p\u00e5 dit WordPress-websted kan \u00e6ndres i Google Optimize.<\/p>\n<p>S\u00e5 vi v\u00e6lger et navn til vores test, og indtaster URL&#8217;en, hvor vi \u00f8nsker at redigere koden for oplevelsen. I dette eksempel \u00f8nsker vi at \u00e6ndre knappens farve p\u00e5 en CTA-knap for at se, hvilken der k\u00f8rer mere trafik til vores kontakt os side. Vi v\u00e6lger ogs\u00e5 A\/B-test for den type erfaring. Klik derefter p\u00e5 &#8220;Opret.&#8221;<\/p>\n<figure style=\"width: 1520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-opret-ab-test.png\" alt=\"Google Optimize opret A\/B-test\" width=\"1520\" height=\"1462\"><figcaption class=\"wp-caption-text\">Google Optimize opret A\/B-test<\/figcaption><\/figure>\n<p>Som du kan se, underst\u00f8tter Google Optimize ogs\u00e5 andre typer eksperimenter ud over A\/B-test, som du m\u00e5ske vil udforske:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/7012154#multivariate-tests\">Multivariativ test<\/a>: Testvarianter med to eller flere forskellige sektioner.<\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/6361119\">Omdirigeringstest<\/a>: Tester separate websider identificeret af forskellige webadresser eller stier.<\/li>\n<li><a href=\"https:\/\/support.google.com\/optimize\/answer\/9112930\">Tilpasning<\/a>: Tilpas din side til m\u00e5lrettede bes\u00f8gende.<\/li>\n<\/ul>\n<h3>Trin 3<\/h3>\n<p>Som standard vil Google Optimize bruge den redigeringsside, du valgte ovenfor, til eksperimentet som den oprindelige variant. Du skal derefter oprette en anden variant. Klik p\u00e5 &#8220;Opret Variant.&#8221;<\/p>\n<figure style=\"width: 1608px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-opret-variant.png\" alt=\"Google Optimize opret en variant\" width=\"1608\" height=\"852\"><figcaption class=\"wp-caption-text\">Google Optimize opret en variant<\/figcaption><\/figure>\n<h3>Trin 4<\/h3>\n<p>Giv din variant et navn, noget du nemt kan genkende senere. Da vi tester en anden knapfarve, hedder kalder vi vores r\u00f8de knap. Klik derefter p\u00e5 &#8220;Udf\u00f8rt&#8221;.<\/p>\n<figure style=\"width: 1526px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-navnevariant.png\" alt=\"Google Optimize navnevariant\" width=\"1526\" height=\"460\"><figcaption class=\"wp-caption-text\">Google Optimize navnevariant<\/figcaption><\/figure>\n<h3>Trin 5<\/h3>\n<p>Du skal derefter \u00e6ndre din variant, da det som standard skaber en kopi af din originale. Klik p\u00e5 &#8220;0 \u00e6ndringer&#8221; i r\u00f8dt.<\/p>\n<figure style=\"width: 1599px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-skiftvariant.png\" alt=\"Google Optimize skiftvariant\" width=\"1599\" height=\"965\"><figcaption class=\"wp-caption-text\">Google Optimize skiftvariant<\/figcaption><\/figure>\n<h3>Trin 6<\/h3>\n<p>Du vil sikkert se en advarsel om at bruge en Google Chrome-udvidelse. For de bedste redigerings- og preview-muligheder skal du installere den gratis <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-optimize\/bhdplaindhdkiflmbfbciehdccfhegci\">Google Chrome Optimize-udvidelse<\/a>.<\/p>\n<p>Du vil s\u00e5 se Google Optimize editoren. Det er ret magtfuldt! Du kan bogstaveligt \u00e6ndre hvadsomhelst p\u00e5 en side.<\/p>\n<figure style=\"width: 1601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-editor.png\" alt=\"Google Optimize Editor\" width=\"1601\" height=\"1229\"><figcaption class=\"wp-caption-text\">Google Optimize Editor<\/figcaption><\/figure>\n<p>I vores eksempel tester vi resultaterne af klik til vores kontakt os side med to forskellige farver p\u00e5 en knap, bl\u00e5 og r\u00f8d. Hvis du er nysgerrig, bruger vi simpelthen <a href=\"https:\/\/wordpress.org\/plugins\/shortcodes-ultimate\/\">Shortcodes Ultimate plugin<\/a> til knappen.<\/p>\n<p>S\u00e5 f\u00f8rst \u00f8nsker vi at \u00e6ndre farven p\u00e5 knappen. For at g\u00f8re det kan du blot klikke p\u00e5 et hvilket som helst element, i dette tilf\u00e6lde knappen og redigere CSS egenskaberne for den. De har endda en farvev\u00e6lger. Du kan redigere CSS eller HTML direkte, hvis du foretr\u00e6kker det.<\/p>\n<figure style=\"width: 1583px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/skift-knapfarve-google-optimize.png\" alt=\"Skift knapfarve i Google Optimize\" width=\"1583\" height=\"760\"><figcaption class=\"wp-caption-text\">Skift knapfarve i Google Optimize<\/figcaption><\/figure>\n<p>Den anden ting vi \u00e6ndrer, er webadressen p\u00e5 knappen.<\/p>\n<ul>\n<li>Oprindelig knap er knyttet til <code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>blue<\/strong><\/code>.<\/li>\n<li>Variationsknap peger p\u00e5 <code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>red<\/strong><\/code>.<\/li>\n<\/ul>\n<figure style=\"width: 1435px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/skift-knap-url.png\" alt=\"Skift knap URL\" width=\"1435\" height=\"930\"><figcaption class=\"wp-caption-text\">Skift knap URL<\/figcaption><\/figure>\n<p>Hvorfor har vi gjort dette? I Google Analytics kan du n\u00e5r som helst gennemse for at se, hvor mange sidevisninger der blev registreret, baseret p\u00e5 hvilken knapstype. Du b\u00f8r <strong>aldrig bruge UTM-parametre p\u00e5 dit interne websted,<\/strong> men at tilf\u00f8je noget som vi gjorde ovenfor til webadressen er fint. Dette giver dig blot ekstra data, du kan gennemse til enhver tid.<\/p>\n<p>N\u00e5r du er f\u00e6rdig med at redigere, kan du klikke p\u00e5 &#8220;Gem \u00e6ndringer&#8221; og &#8220;Udf\u00f8rt&#8221; \u00f8verst til h\u00f8jre. Du kan derefter klikke p\u00e5 &#8220;Web Preview&#8221; for at se, hvordan det ser ud.<\/p>\n<figure style=\"width: 1581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-web-preview.png\" alt=\"Google Optimize web preview\" width=\"1581\" height=\"1182\"><figcaption class=\"wp-caption-text\">Google Optimize web preview<\/figcaption><\/figure>\n<p>Nedenfor ses hvordan vores test er oprettet. Husk, at alt blev \u00e6ndret ved hj\u00e6lp af Google Optimize editor, ikke i WordPress.<\/p>\n<h4>A\/B-originalvariant<\/h4>\n<p>I vores originale variant har vi en <strong>bl\u00e5 knap<\/strong>, som 50% af trafikken vil g\u00e5 til. Knappens link peger p\u00e5 vores kontaktformular: <code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>blue<\/strong><\/code>.<\/p>\n<figure style=\"width: 1519px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/ab-test-original-variant.png\" alt=\"A\/B test original variant\" width=\"1519\" height=\"1083\"><figcaption class=\"wp-caption-text\">A\/B test original variant<\/figcaption><\/figure>\n<h4>A\/B r\u00f8d knap variant<\/h4>\n<p>I vores anden variant har vi en <strong>r\u00f8d knap<\/strong>, som 50% af trafikken vil g\u00e5 til. Knappens link peger p\u00e5 vores kontaktformular: <code>https:\/\/editwp.com\/contact-us\/?button-test-<strong>red<\/strong><\/code>.<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure style=\"width: 1522px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/ab-test-variant-3.png\" alt=\"A\/B test variant 1\" width=\"1522\" height=\"1082\"><figcaption class=\"wp-caption-text\">A\/B test variant 1<\/figcaption><\/figure>\n<h3>Trin 7<\/h3>\n<p>Det n\u00e6ste skridt er at tilf\u00f8je et m\u00e5l. Dette er m\u00e5let eller hvad du vil teste. Som standard er m\u00e5lretningen sat til 50% trafikdeling, s\u00e5 du kan forlade det som det er. Du vil gerne give dit m\u00e5l en kort beskrivelse, s\u00e5 du nemt kan se hvorfor du tilf\u00f8jede den senere. Husk nogle gange, at du m\u00e5ske k\u00f8rer tests i flere m\u00e5neder, s\u00e5 s\u00f8rg for at tilf\u00f8je noget, du kan genkende p\u00e5 et senere tidspunkt. Klik derefter p\u00e5 &#8220;Tilf\u00f8j eksperimentm\u00e5l&#8221;.<\/p>\n<figure style=\"width: 1570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimiza-eksperimentmal.png\" alt=\"Google Optimiza eksperimentm\u00e5l\" width=\"1570\" height=\"603\"><figcaption class=\"wp-caption-text\">Google Optimiza eksperimentm\u00e5l<\/figcaption><\/figure>\n<h3>Trin 8<\/h3>\n<p>Hvis du allerede bruger m\u00e5l og begivenheder i Google Analytics eller sporing af e-handel, vil du se dem, der er angivet her. Dette er en af de virkelig seje ting, omkring den direkte integration med Google Analytics med Optimize. De fleste af jer har sandsynligvis allerede konverteringsm\u00e5l, kontaktformularm\u00e5l osv. konfigureret, som du nemt kan binde til dit eksperiment. Men for dette eksempel skal vi oprette en brugerdefineret.<\/p>\n<figure style=\"width: 1612px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optiizer-brugerdefineret-mal.png\" alt=\"Google Optiizer brugerdefineret m\u00e5l\" width=\"1612\" height=\"487\"><figcaption class=\"wp-caption-text\">Google Optiizer brugerdefineret m\u00e5l<\/figcaption><\/figure>\n<h3>Trin 9<\/h3>\n<p>Vi bruger sidevisninger som objektivtype og v\u00e6lger alt, der starter med vores kontakt os side: <code>\/contact-us\/button-test<\/code>.<\/p>\n<figure style=\"width: 1830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/brugerdefineret-mal-google-optimize.png\" alt=\"Brugerdefineret m\u00e5l i Google Optimize\" width=\"1830\" height=\"1706\"><figcaption class=\"wp-caption-text\">Brugerdefineret m\u00e5l i Google Optimize<\/figcaption><\/figure>\n<p>Hvis du har oprettet e-handelssporing i Google Analytics, kan du ogs\u00e5 tilf\u00f8je yderligere m\u00e5l for ting som transaktioner og indt\u00e6gter. <strong>Det er her, det bliver rigtig magtfuldt!<\/strong> For eksempel kan du se, hvor meget indtjening en bestemt farveknap genererede. Fra kliket helt ned til salget.<\/p>\n<figure style=\"width: 1590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-mal-e-handel.png\" alt=\"Google Optimize m\u00e5l - e-handel\" width=\"1590\" height=\"417\"><figcaption class=\"wp-caption-text\">Google Optimize m\u00e5l &#8211; e-handel<\/figcaption><\/figure>\n<h3>Trin 10<\/h3>\n<p>Og sidst men ikke mindst, n\u00e5r du f\u00f8rst har gemt alt, kan du klikke p\u00e5 &#8220;Start eksperiment&#8221;. Det begynder med det samme at teste trafikken p\u00e5 det sted, du angav i eksperimentet. Du kan ogs\u00e5 nemt oprette eksperimenter i hele verden med m\u00e5lretningsindstillingerne.<\/p>\n<figure style=\"width: 1565px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-start-eksperiment.png\" alt=\"Google Optimize start eksperiment\" width=\"1565\" height=\"567\"><figcaption class=\"wp-caption-text\">Google Optimize start eksperiment<\/figcaption><\/figure>\n<p>Du kan derefter l\u00e6ne dig tilbage og lade Google Optimize g\u00f8re sine ting. Det tager typisk en uge eller to. Det vil automatisk analysere vinderen for dig. Du kan derefter se, hvilken variant der producerede de bedste resultater. Her er et eksempel p\u00e5 en rapport nedenfor.<\/p>\n<figure style=\"width: 1686px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2019\/01\/google-optimize-rapportering.png\" alt=\"Google Optimize rapportering\" width=\"1686\" height=\"1385\"><figcaption class=\"wp-caption-text\">Google Optimize rapportering<\/figcaption><\/figure>\n<h2>Resum\u00e9<\/h2>\n<p>N\u00e5r det kommer til markedsf\u00f8ring, jo f\u00e6rre foruds\u00e6tninger jo bedre. Du er bundet til at finde vindere, som du oprindeligt troede ville udf\u00f8re det v\u00e6rste og omvendt.<\/p>\n<p>For et gratis v\u00e6rkt\u00f8j har Google Optimize en masse funktionalitet! Du kan \u00e6ndre knapper, <a href=\"https:\/\/staging.kinsta.site\/dk\/blog\/wordpress-widgets\/\">widgets<\/a>, stort set alt hvad du kan t\u00e6nke p\u00e5. Det er s\u00e5 let overv\u00e5ge resultaterne for at se, hvilken udf\u00f8rer bedre. Spor sidevisninger, transaktionsdata og endda indt\u00e6gter, der genereres af en enkelt farve\u00e6ndring. Jo mere du leger med det, jo mere er du klar over, hvorfor <strong>du aldrig b\u00f8r stoppe A\/B tests.<\/strong> Find vinderen, og test derefter igen.<\/p>\n<p>Har du pr\u00f8vet Google Optimize p\u00e5 dit WordPress-websted endnu? I s\u00e5 fald vil vi gerne h\u00f8re dine tanker nedenfor i kommentarerne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det er ligegyldigt, hvilken type WordPress-websted du har, uanset om det er en e-handelsbutik eller affiliate marketing blog, s\u00e5 det er vigtigt, at du aldrig stopper &#8230;<\/p>\n","protected":false},"author":38,"featured_media":31012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[51,52],"topic":[],"class_list":["post-30982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cro","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00e5dan man A\/B tester gratis med Google Optimizer i WordPress<\/title>\n<meta name=\"description\" content=\"Det er vigtigt, at du aldrig stopper A\/B-test! 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Se hvordan du gratis begynder at k\u00f8re eksperimenter p\u00e5 din WordPress med Google Optimize.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.kinsta.site\/dk\/blog\/google-optimizer\/\" \/>\n<meta property=\"og:site_name\" content=\"Kinsta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Kinsta-Danmark-122855885298660\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/fm.brianleejackson\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-03T09:44:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T15:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.kinsta.site\/dk\/wp-content\/uploads\/sites\/12\/2018\/11\/kinsta-DK-OG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Det er vigtigt, at du aldrig stopper A\/B-test! 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